Chinese e-commerce giant Alibaba Group has rebranded its online travel platform from Alitrip to Fliggy (Feizhu in Chinese), which means “flying piggy”.
The rebrand is part of a decision to refocus toward Chinese millennials, according to Sina News, with the company confident the cartoon-style logo can attract the younger generation.
Fliggy joins Ant Finance’s ant, Tmall’s cat, logistics arm Cainiao’s bird and second-hand goods site Xian Yu’s fish as the latest addition to Alibaba’s menagerie of animal logos.
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