THE TASMANIAN government is working on marketing campaigns to boost its tourism industry, which has suffered as a result of the recent bushfires.
Tourism Tasmania will develop short-term campaigns to encourage the return of visitors to affected areas and boost confidence in the tourism industry, said tourism minister, Scott Bacon.
He said that these post-bushfire recovery campaigns are in addition to Tourism Tasmania’s major annual autumn tourism campaign and marketing activities, which this year will be boosted by a further A$1 million (US$1.1 million) from the state government.
“Tourism Tasmania has been working closely with the Tourism Industry Council of Tasmania and the state’s regional tourism organisations to keep visitors, local operators and the global travel trade and media informed about the bushfire situation,” said Bacon. “In particular, we want to emphasise that Tasmania is still open to visitors.”
“This is an important message for both people holidaying in the state and those planning to come to Tasmania, to ensure they realise that in many parts of the state, it is still business as usual.”
In other states like New South Wales (NSW) where the fires have caused damage, some parks and reserves have been affected. All walking tracks in NSW national parks are closed until at least Monday, while picnic and camping areas in the east of the state remain open. In the western region, including Northern Tablelands, parks and reserves are closed, as are a few South Coast parks.
Guests planning to visit parks or reserves are advised to check the websites or contact the park office for up-to-date details.
