Onyx Hospitality targets growing Taiwan outbound market

Onyx Hospitality Group is strengthening its focus on the Taiwan market as outbound travel demand to Thailand and Malaysia continues to grow.

The hospitality company, which manages hotels, resorts, serviced apartments and residences across Asia-Pacific, said its regional network and 60 years of operating experience position it to serve both leisure and business travellers from Taiwan.

Onyx Hospitality Group is highlighting properties in Thailand and Malaysia as it seeks to attract more Taiwanese travellers

According to the company, Thailand and Malaysia offer a complementary multi-destination proposition for Taiwanese visitors. Thailand welcomed more than 1.2 million Taiwanese travellers in 2024, representing a 64 per cent increase year-on-year, while Malaysia continues to attract visitors with its cultural attractions and accessibility.

Onyx Hospitality Group operates four core brands – Amari, Ozo, Shama and Oriental Residence – across markets including Thailand, Malaysia, China, Hong Kong, Bangladesh, Sri Lanka and Laos. The group also manages hospitality concepts in the wellness and dining sectors.

The company said its properties in Bangkok, Don Mueang and Kuala Lumpur are positioned to cater to business travellers through convenient access to airports and commercial districts. Leisure travellers can also combine city stays with resort destinations such as Pattaya and Hua Hin.

Among the properties being promoted to the Taiwan market are Amari Hua Hin, Amari Pattaya, Amari Johor Bahru, Amari Kuala Lumpur, Ozo North Pattaya and Amari Don Muang Bangkok.

Yuthachai Charanachitta, CEO of Onyx Hospitality Group, said: “Thailand and Malaysia together represent one of the strongest multi-destination propositions for the Taiwanese outbound market.

“With over 1.2 million Taiwanese visitors to Thailand in 2024, which is up 64 per cent year-on-year, and Malaysia offering complementary appeal as a culturally rich and accessible add-on, a combined itinerary delivers exceptional value and variety for Taiwanese travellers.”

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