ITB Berlin has launched a new campaign for its 2027 edition under the theme Travel & Tourism in Motion, reflecting changes across the global travel industry.
The tradeshow will take place in Berlin from March 16-18, 2027, bringing together tourism businesses, destinations and industry stakeholders from around the world.
Developed in partnership with communications agency Rupp, the campaign focuses on changing travel behaviour, new mobility solutions, technological developments and evolving economic and social conditions that are reshaping tourism.
According to ITB Berlin, the initiative positions the event as a platform for industry dialogue, business development and discussion of future trends. The campaign includes a new visual identity created during ITB Berlin 2026 using exhibitors and visitors from the event, representing the diversity of the international tourism sector.
Each exhibition segment of ITB Berlin will also receive its own campaign visual featuring the in Motion tagline.
ITB Berlin has also opened exhibitor registration for the 2027 event, with early registration opportunities available for companies and destinations seeking exhibition space.
The organisers confirmed that the 2027 edition will take place on revised dates. The one-off adjustment was made to avoid a clash with Eid al-Fitr, allowing Muslim exhibitors and visitors to participate throughout the event following the end of Ramadan.
Deborah Rothe, director of ITB Berlin, said: “Tourism is much more than just travel. It is a driver of economic development, innovation and international networking. The industry is always in motion, and it is precisely this dynamism that ITB Berlin brings to the fore.
“It is where key players come together to forge new ideas, analyse global trends and help shape the future of travel.”
