From the Mediterranean Sea to the tropical waters of the Caribbean, Explora Journeys is now bringing its luxury cruise experience to Asia-Pacific.
Last year, the luxury ocean cruise brand of the MSC Group announced the launch of its Asian itineraries for 2027-2028, marking its first entry into the region.
“Asia represents a natural next chapter for Explora Journeys, offering extraordinary cultural diversity, iconic destinations, and discerning travellers who value immersive, high-quality experiences – perfectly aligned with our brand and philosophy,” said Alexandra Vogler, chief marketing and digital officer, Explora Journeys.
This move signifies the start of the company’s long-term commitment to the region, which it says is one of the world’s most strategically important luxury travel markets.
Launching in 2027 aligns with the expansion of the Explora fleet as it introduces new ships. It will focus on crafting a carefully curated regional programme that considers seasonality, local infrastructure, and the opportunity to deliver immersive itineraries across North-east and South-east Asia.
Vogler shared with TTG Asia: “We offer journeys that are immersive, restorative, and deeply personal – delivering a modern expression of luxury at sea. (Our itineraries) allow guests to experience the same sense of space, harmony and personalised service they expect from the world’s finest hotels, while waking up in a new place each day. In a region as diverse and nuanced as Asia, this creates a particularly compelling way to travel – one that feels fluid, unhurried and deeply connected to both the journey and the destination.”
As it gears up towards its launch, Explora plans to engage regional travel partners, luxury travel advisors, and trade stakeholders to “build awareness, confidence and long-term engagement within the travel trade ecosystem across Asia”, while also introducing international guests to the region.
Local engagement is also at the heart of each journey. Explora will work with regional experts, destination partners, and on-the-ground specialists to curate experiences that feel “authentic and connected, while respecting the heritage and communities of each destination”.
Travellers can look forward to itineraries with longer port stays and multiple overnight calls in gateway cities such as Tokyo, Osaka, Shanghai, and Ho Chi Minh City for a more relaxed pace of travel.
