Thailand-based Chatrium Hospitality will soon launch the first beach resort in its portfolio, which is currently dominated by city hotels.
Set to open in July or August this year, the new-build Chatrium Rawai Phuket will bring a touch of luxury accommodation to the southern end of Phuket, on Rawai beach.
Chatrium Rawai Phuket is designed to offer 304 rooms and eight villas, across 10 room types, allowing the resort to cater to a wide range of traveller types – from solo holidaymakers to multi-generation groups. Facilities will include a large spa and wellness hub, pools for grown-ups and little ones, and dining destinations.
Now in its final stages of construction, the resort will also welcome corporate groups with function rooms.
Uwe Gundlach, corporate director of revenue, sales & marketing and strategy with Chatrium Hospitality, told TTG Asia that the new property rises in a tranquil part of Phuket and offers guests direct access to the beach, which he said was “rare” in the destination.
“Chatrium Rawai Phuket is built for longer holidays, lasting a week or two. The resort’s general manager and second-in-command are both familiar with Phuket and experienced in resort management. The resort will offer a range of activities for guests, including the kids. Wellness will be a big part of the resort experience,” revealed Gundlach.
Gundlach said the company’s beach resort addition completes the product mix.
“The group already has a golf resort (Chatrium Golf Soi Dao Chanthaburi) and a ski resort (Chatrium Niseko Japan). So, a beach resort next is an obvious choice,” he remarked.
Chatrium Hospitality offers two hotel brands – the luxury Chatrium and the youthful urban Maitria. There are nine hotels and serviced residences under the Chatrium brand, and three under Maitria.
