Ascott secured a record 19,000 units across 102 properties in 2025, representing 27 per cent year-on-year growth in new signings. The expansion brings its global footprint to more than 230 cities in over 40 countries, with more than 1,000 properties in operation and development, totalling over 176,000 units.
Growth was driven by asset-light expansion across higher-fee segments, including resorts, supported by franchise momentum and strong conversion activity. More than a quarter of units signed during the year were under franchise agreements, while over 38 per cent were conversions.
Ascott entered more than 10 new cities across Asia-Pacific and Europe. New market entries included Wellington and Taipei, alongside resort destinations such as Phuket, Phu Quoc and Langkawi, and emerging tier-two cities in India including Lucknow and Thanjavur.
In New Zealand, lyf will debut in Wellington with a 108-room property expected to commence construction by end-2026. In Taiwan, Ascott Nangang Taipei, a 185-room serviced residence, is scheduled to open in 1Q2027 within a mixed-use development in Nangang Software Park.
Resort expansion remained a priority, with 15 signings in locations including Phuket, Phu Quoc, Nha Trang and Bali, increasing Ascott’s resort portfolio to more than 50 properties. The group also expanded its branded residences portfolio, adding over 1,000 units across two projects in Phuket and Shenzhen.
Citadines surpassed 200 properties globally in 2025, while Oakwood secured 16 signings. Ascott’s collection brands expanded into new markets in Africa, Europe and the Middle East, including Morocco.
Ascott said the results reflect continued owner confidence, with approximately 30 per cent of signings coming from existing partners.
Serena Lim, chief growth officer, Ascott, commented: “As travel evolves into a lifestyle, consumers are seeking greater flexibility and choice in how they live, work and explore. Guided by insights from our owners and guests, we have pursued a deliberate growth strategy anchored in our flex-hybrid model and a differentiated suite of flexible living offerings. We are heartened by the robust growth in 2025, driven by strong owner commitment as reflected in portfolio deals across multiple brands.”
Ascott CEO Kevin Goh said: “2025 marked a key milestone for Ascott as we accelerated asset-light signings and strengthened revenue visibility. With these new signings, we now have the embedded income to exceed our S$500 million (US$370 million) fee target as pipeline projects turn operational.”
