Agoda has launched a new destination campaign in Southern Thailand, Hat Yai Lights Up, aimed at supporting Hat Yai’s recovery and renewed tourism activity following flooding in the region last year.
Developed in partnership with the Hat Yai Songkhla Hotels Association, the campaign seeks to encourage travel to the city through accommodation offers and destination content designed to support trip planning and extend visitor stays.
Running until March 2, 2026, the campaign includes accommodation discounts, a curated Hat Yai travel guide and a dedicated landing page featuring a range of hotel options. Agoda said the initiative is intended to make it easier for travellers to plan visits while supporting local hotels and tourism businesses.
Hat Yai’s key attractions have now fully reopened, with the city continuing to attract visitors for its food scene, night markets, urban shopping areas and access to surrounding viewpoints and cultural sites. Tourism stakeholders are positioning the destination as suitable for short breaks as well as longer leisure stays, combining urban experiences with nearby nature and cultural attractions.
The Hat Yai travel guide has been developed jointly with the Hat Yai Songkhla Hotels Association and is designed to highlight neighbourhoods, local dining and visitor experiences across the city.
Agoda said the campaign also reflects its wider commitment to supporting Thailand’s tourism sector through destination partnerships and recovery initiatives. In Hat Yai, the company has contributed to local recovery efforts following flooding, including donating more than 1,000 pieces of office furniture to schools and universities and providing nearly two million baht (US$) in support for Save the Children’s flood recovery response.
More broadly, Agoda supports sustainability initiatives in Thailand including conservation funding, tourism training programmes and financing support for tourism micro, small and medium-sized enterprises.
Akaporn Rodkong, country director, Thailand and Indochina at Agoda, said: “Through Hat Yai Lights Up, Agoda is proud to support the city’s momentum after its recovery from floods by making it easier for travellers to reconnect with Hat Yai and experience the wonders that make this region a must-visit destination once more.”
Sitthipong Sitthiphataraprabha, president of Hat Yai Songkhla Hotels Association, shared: “Local hotels and businesses have come together to open their doors with confidence, and working with Agoda offers the perfect opportunity to connect Hat Yai with travellers from around the world who are looking for their next adventure. We are excited to partner on this campaign with Agoda to bring the magic of Hat Yai to the world for all to discover.”
