S Hotels and Resorts (SHR) has completed the rebranding of two UK hotels, Mount Royal Hotel Edinburgh and The Grand Hotel Leicester, under The Unlimited Collection brand by Ascott.
The repositioning forms part of SHR’s wider asset enhancement strategy aimed at strengthening its presence in key European markets.
The Unlimited Collection focuses on highlighting the individual heritage and local character of each property. Mount Royal Hotel Edinburgh completed its rebranding in 4Q2024, while The Grand Hotel Leicester has undergone a full refurbishment and reopened on February 2, 2026.
The initiative reflects SHR’s strategy to reposition selected UK properties as lifestyle hotels for both domestic and international travellers. As part of its partnership with Ascott, the hotels are now integrated into the Ascott Star Rewards loyalty programme. SHR said the approach is already delivering results, with occupancy at its Edinburgh property reaching close to 98 per cent in 3Q2025.
Mount Royal Hotel Edinburgh by The Unlimited Collection is located on Princes Street and occupies a site that dates back to the early 1800s, when it operated as the Royal Hotel. The property now offers 169 guestrooms, many with views across Edinburgh Castle, Princes Street Gardens and the Old Town. Interior updates draw on the surrounding landscape through natural tones and Scottish design references, alongside a bar and restaurant positioned as a social space for guests and local residents. The hotel sits opposite the Scott Monument and the National Gallery.
The Grand Hotel Leicester is located on Granby Street in the city centre and is the only hotel in Leicester constructed in the early 1900s. The property has hosted notable historical figures and features preserved architectural elements, including a grand staircase, high ceilings and the restored King’s Room ballroom. The hotel offers 104 renovated guestrooms and a range of meeting and event spaces, with the redevelopment forming part of broader regeneration activity in the city centre.
SHR said further UK hotels are scheduled for rebranding as part of the next phase of its long-term growth strategy.
Michael Marshall, CEO, S Hotels and Resorts, said: “In Europe, enhancements to The Unlimited Collection portfolio allow us to create hotels that are deeply connected to their destinations, strengthening guest engagement while unlocking long-term value. This complements our recent success with repositioning of SAii Hotels & Resorts across Asia-Pacific.”
