Vietnam is positioning itself for growth in wellness tourism following the launch of BestPrice Travel’s 2026 Wellness Portfolio, a collection of health- and well-being-focused travel experiences across the country.
The portfolio was unveiled during the Vietnam Tourism Roadshow 2025 in Melbourne and Sydney, hosted by the Vietnam National Authority of Tourism. The events were attended by Australian travel trade representatives, tourism stakeholders and media. The launch coincided with a memorandum of understanding signing in Sydney between BestPrice Travel in Vietnam and David Vuong Travel in Australia, witnessed by senior representatives from the national tourism authority.
BestPrice Travel said the portfolio is intended to support Vietnam’s efforts to strengthen its position as a wellness destination in the Asia-Pacific region, amid growing demand for travel experiences focused on well-being, cultural engagement and nature.
The portfolio covers destinations including Quang Ninh, Hoi An, Phu Quoc and Nha Trang, and brings together a range of wellness-led experiences. These include traditional Vietnamese healing practices, mineral hot springs, thermal retreats, spa resorts set in natural environments, meditation and mindfulness programmes, and coastal and island-based stays. The focus is on integrated journeys rather than standalone spa visits, combining accommodation, food, cultural interaction and natural settings.
The launch reflects wider shifts in travel demand across Australia and the Asia-Pacific, where wellness tourism has moved from a niche segment to a more established part of the market. Vietnam’s mix of traditional health practices, varied landscapes and growing accommodation base has supported this trend, although access to structured wellness products for international agents has remained limited.
BestPrice Travel said the 2026 Wellness Portfolio has been developed to meet trade requirements, with products designed to be commercially viable and consistent in terms of service and operations. The company has positioned the portfolio for international travel agents and tour operators, supported by its representative office in Sydney.
The initiative forms part of broader collaboration between private travel companies and Vietnam’s tourism authorities, aligning product development with changing travel patterns while supporting longer-term tourism objectives.
