China Daily has launched China Bound, an English-language smart-tourism service platform for international travellers. The platform provides one-stop services from travel inspiration to personalised itineraries, intelligent Q&A, ticket booking and sharing travel stories, helping visitors explore China with ease.
China Bound operates through a website, mini-programmes, intelligent systems and overseas social media. The English-language website uses a “main site + city sub-site” structure.
The main site features Travel Destinations, Itinerary Planning, Must-buy Items and Must-try Food, presenting China’s landscapes, culture, modern life and local customs. City and regional sub-sites include columns such as Uniquely in (city), Pre-trip Knowledge, Specialty Cuisine, Popular Attractions, Hotel Accommodation and Festive Activities, which will gradually expand to cover more destinations.
The platform is optimised for both desktop and mobile devices.
Mini-programmes on Alipay and WeChat further enhance convenience. Supported by Ant Digital Technologies, the Alipay mini-programme integrates translation, transport and hotel booking, ticketing, currency exchange and online payment. Users can access it by searching “China Bound” on Alipay.
The platform also features a dedicated intelligent assistant for multilingual smart interactions. Users can customise itineraries, check real-time traffic and receive cultural background explanations, offering a “thoughtful companion anytime, anywhere”.
China Daily said the platform will collaborate with national cultural and tourism institutions, cultural venues and service providers to offer credible content, tangible experiences and relatable narratives, providing intelligent, precise, one-stop services. The initiative aims to guide overseas visitors from discovering China to understanding it, serving as a platform for cultural exchange and promotion.
China Daily editor Tian Jun remarked: “With just one click, travellers can unlock the wonders of China. It’s an invitation to friends from all over the world to better see China, feel China, and fall in love with China.”
