Intrepid Travel has acquired Experience Co’s Wild Bush Luxury business, adding iconic guided walks and premium accommodation products including two Great Walks of Australia and two Luxury Lodges of Australia.
The expansion includes Arkaba Walk and Homestead in South Australia’s Flinders Ranges, The Maria Island Walk in Tasmania, and Bamurra Plains in the Northern Territory. The acquisition marks a major step in Intrepid’s strategy to grow premium, nature-based experiences in Australia.
The Wild Bush Luxury portfolio will officially join Intrepid in February 2026, making the company one of Australia’s largest walking operators. The additions expand its premium and low-impact offering while supporting Intrepid’s Climate Action Plan and decarbonisation goals.
Intrepid’s ANZ managing director Brett Mitchell stated the acquisition was an important step in the company’s ambition to lead low‑impact, nature‑based travel and invest in the future of Australian tourism.
He said: “Travellers are increasingly seeking meaningful ways to connect with the land, wildlife and culture, and by expanding our portfolio with iconic guided walks and premium lodges, we’re offering experiences that immerse them in some of the country’s most extraordinary landscapes.”
Experience Co CEO John O’Sullivan shared that Wild Bush Luxury had been a much‑loved part of the company’s portfolio and that they were proud of their contribution to the legacy established by previous owners Charlie Carlow and Ian Johnstone.
“(Intrepid Travel’s) global reputation for sustainable tourism and immersive nature-based experiences makes them the right partner to continue Wild Bush Luxury’s story. We’re confident that our trade partners will benefit from their expertise and commitment, and we look forward to working closely together to ensure a seamless transition for the WBL team, guests and the industry,” added O’Sullivan.
