Myze Hotel Waingapu, an Artotel Collection, has opened in East Sumba Regency, East Nusa Tenggara Province, marking the Artotel Group’s expansion into Eastern Indonesia.
The property is positioned as a premium accommodation designed for travellers looking to experience the nature and culture of East Sumba.
Located 10 minutes from Umbu Mehang Kunda Airport, the hotel offers access to the regency’s attractions, including Prailiu Traditional Village, Persaudaraan Hill, Walakiri Beach, Tenau Savanna and Warinding Hill.
Eduard Rudolf Pangkerego, COO of Artotel Group, highlighted the hotel’s importance: “Myze Hotel Waingapu is an exotic property for us as it is located in Eastern Indonesia, a region with remarkable tourism potential. This motivates us to advance tourism in (the area) by creating market demand among millennial and Gen Z travellers to vacation here through various activities, from nature exploration to wedding and honeymoon destination, as well as a venue for corporate and government meetings combined with leisure.
“In addition, we aim to promote the hotel internationally, especially to Australia – which is geographically close to Waingapu – and to South-east Asian countries, positioning the regency capital as a new tourism destination beyond Bali and Lombok.”
At the opening ceremony, Yonathan Hani, vice regent of East Sumba, expressed his appreciation to Nahna Maju Bersama, the hotel’s owning company, for developing an upscale property in Waingapu.
Emphasising the broader impact of the hotel on regional development, he shared: “The (opening) of Myze Hotel Waingapu proves that Sumba Island, East Sumba Regency, has the potential for tourism development. Additionally, the presence of this hotel provides a wide opportunity for the local community to learn and work. The hope is that (the hotel) will bring a positive impact on the local community, for this island.”
Acknowledging the government’s commitment to developing the tourism sector by lobbying airlines for increased capacity and participating in trade exhibitions in Europe, Daniel Sunu Prasetyo, director of operations of Artotel Group, was optimistic about the destination’s future.
“What we (as the hotel operator) need to do is to train our staff (more than 80 per cent of whom are local talents) to reach the five-star level of service and create experience programmes to offer to travellers,” he said.
The group’s target is a 65 per cent occupancy rate next year, projecting that 40 per cent will come from business events, with domestic and international tourists each contributing 30 per cent.
To support this growth, the hotel has 127 rooms and villas, an all-day dining restaurant, an executive lounge, a cigar lounge, a pool bar, a gym, a spa and a kids’ club. Its MICE facility is the biggest in East Sumba, with a ballroom for 600 guests and three break-out rooms that can each accommodate 100 guests.
