The PuLi Group will launch next year as an exclusive collection of luxury hotels, evolving from its Shanghai property into the flagship of a growing portfolio across major global destinations.
Victor Clavell, appointed CEO, will lead the group’s strategic vision.
Drawing on PuLi’s Chinese meaning of ‘uncarved jade’, the brand aims to continue its philosophy of understated design, thoughtful service, and cultural connection. The portfolio currently comprises three properties: The PuLi Shanghai, the inaugural flagship opened in 2009, and its sister hotels, The PuXuan in Beijing and The RuMa in Kuala Lumpur.
The PuLi Shanghai will undergo a full renovation, scheduled for completion in summer 2026, with phased work to keep the hotel fully operational. Guestrooms will feature bespoke furniture, Chinese artworks, and literature, while public areas including the Lobby, The Library, and The Long Bar will be refreshed.
The dedicated wellness floor will offer spaces for movement, nutrition, social wellness gatherings, and practices designed to support restorative sleep. Additional amenities will include a Hair Up Bar, a nail bar in partnership with Bastien Gonzalez, and an enhanced wellness membership programme. A 377m² penthouse with an outdoor terrace and panoramic city views will accommodate private events and celebrations.
Culinary offerings will expand with two new destinations: The PuLi Bar & Grill and an eight-seat omakase restaurant designed by Spin Design Studio. The Long Bar will be reimagined with a new cocktail programme blending Eastern and Western influences, with both concepts planned as signatures for future PuLi properties.
The PuLi Shanghai will also serve as a blueprint for the brand’s cultural initiatives, including collaborations with local artisans and immersive guest experiences.
Clavell, whose career includes senior roles at The Ritz-Carlton, Bvlgari Hotels & Resorts, Edition, and Rosewood, said: “We want to redefine conscious luxury – not through scale or spectacle, but through restraint, authenticity, and calm. Our vision is to create sanctuaries of balance within the world’s most dynamic destinations – places composed with clarity, grace, and purpose.”
