Malaysia Airlines showcases upgraded travel experience with new campaign

Malaysia Airlines has launched its latest initiative under the Time For campaign, titled Time for Comfort in the Skies. The campaign aims to promote its Business and Economy Class offerings, with a focus on service and convenience.

Running from October 7 to October 22, 2025, the campaign features Business Class fares from S$599 (US$435) for international travel valid until August 31, 2026. Members of the airline’s Enrich loyalty programme receive priority booking access on October 7 and 8, along with a five per cent discount and additional redemption benefits. Non-members may register without charge to access similar offers.

The airline’s new campaign allows travellers to benefit from new Business Class fares, upgraded amenities and expanded lounge access across its network; photo by Malaysia Airlines

The fares apply to a range of destinations across Malaysia Airlines’ international and domestic network, including London, Brisbane, Dhaka, Hong Kong, Kota Kinabalu, Kuching, Miri, Tawau and Penang.

Business Class passengers will have access to lounge facilities and priority services, including onboard amenities such as the MH Signature Drink and Chef-on-Call meal service. Selected aircraft offer complimentary unlimited Wi-Fi via MHconnect, available to all passengers regardless of class or loyalty status.

Economy Class travellers may pre-book meals or choose from the Best of Asia menu during the flight. Entertainment options include films, television programmes and games, with complimentary unlimited Wi-Fi available on selected aircraft.

Malaysia Airlines also continues its MH Junior Explorer programme, which provides children with activity packs and tailored meals (pre-ordering is advised to ensure availability). Entertainment options for children include age-appropriate content throughout the flight.

The airline has added Kuching, Sarawak to its Bonus Side Trip programme, in collaboration with the Sarawak Tourism Board, as part of its efforts to promote domestic tourism ahead of the national Visit Malaysia 2026 campaign. The initiative allows longhaul passengers to include a domestic stopover in their itinerary. The addition of Kuching offers access to Borneo’s forests, wildlife and cultural sites.

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