Singapore’s Naumi Hotels rises in the Middle East

From left:

Singapore’s boutique hotel brand, Naumi, now has a presence in Barsha Heights, Dubai. The 237-key property is owned by Naumi Group, advised by SunStar Capital, and managed by Naumi Hotels.

Naumi Hotel Dubai is steps from Dubai Internet City Metro, 10 minutes from Mall of the Emirates, and 15 minutes from The Palm. The property is set to undergo a transformation, unveiling a new visual identity with whimsical spaces, imaginative micro-experiences, and signature brand touch points.

From left: Naumi Group’s Paul Stocker and Naumi Hotel Dubai’s Bassam Zakaria

Guest facilities include two restaurants, a spa, rooftop pool, fitness centre, and meeting facilities.

Gaurang Jhunjhnuwala, group CEO of Naumi Group, said: “Following Naumi Hotels’ success in the Asia-Pacific region, extending the experience to the Middle East felt like a natural next step. For us, Dubai represents the epicentre of the region’s thriving hospitality market and a symbol of innovation, where the world’s leading brands and most discerning travellers come together. We are excited to make our mark on the region and on a city that so closely mirrors our ambition, creative energy, and ever-evolving vision for hospitality.”

With the Dubai addition, Naumi Hotels’ portfolio now comprises eight properties spanning key cities in Singapore, New Zealand, Australia, and the UAE.

Paul Stocker, group chief operating officer of Naumi Group, said: “With every new property, we aim to push the boundaries of boutique hospitality. In Dubai, we’ve found the ideal canvas to express our playful sophistication and bring unexpected moments to life. The hotel will capture the spirit of the city while staying true to Naumi Hotels’ experiential, artful approach to every stay.”

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