Fairfield by Marriott has launched an upgraded product in China, including a new Chinese name under the Marriott brand and updated design and guest services – the changes aim to meet the needs of modern travellers with improved design, functionality, and service.
The brand began at Fairfield Farm and Manor House in the Blue Ridge Mountains, where JW and Alice Marriott practised simple living and hospitality. The upgraded hotels reflect this heritage through design inspired by the Blue Ridge Mountains and manor living. The redesign focuses on three areas: The Fairfield Living Room, The Fairfield Restaurant, and guest rooms, addressing working, sleeping, bathing, and service.
Public areas provide flexible spaces for work, meetings, gatherings, and retail. Wood tones are used throughout, and the front desk features a wall inspired by “a view through the window” of the Blue Ridge Mountains.
The Fairfield Living Room offers spaces for work and meetings. Private meeting rooms are available for small groups, and The Fairfield Market provides business items, snacks, and supplies.
The Fairfield Restaurant has an open kitchen layout and can expand to connect with the Living Room during busy periods.
Guestrooms have textured walls, wood-panelled TV backdrops, and artwork referencing the Blue Ridge Mountains. Furniture is arranged to support different uses. Bathrooms include glass partitions for privacy, and showers are designed for ease of use.
Rooms also provide a workspace with an ergonomic chair, desk lamp, and an optional height-adjustable desk with extended screen and wireless charging.
Guests are welcomed with an arrival experience inspired by Blue Ridge flora and a basket with local items, such as honey and regional snacks, reflecting Fairfield by Marriott’s approach to hospitality.
Gavin Yu, chief development officer, Greater China, Marriott International, said: “This product upgrade enhances the brand’s competitiveness in the select service segment, while the new Chinese name reflects Marriott’s systematic empowerment.”
Betty Tian, managing vice president for customer experience in Greater China, added that the upgrade responds to evolving travel needs and maintains the brand’s connection to simplicity and its heritage, while supporting guests’ work and travel requirements.
