Scoot and Tourism Malaysia have signed a three-year memorandum of collaboration to promote Malaysia as a travel destination in key regional markets ahead of Visit Malaysia 2026 (VM2026).
The agreement, which runs until August 5, 2028, outlines joint efforts to raise awareness of cities across Malaysia through integrated marketing and co-branded campaigns, including digital promotions and familiarisation trips.
The initiative targets travellers from Australia, China, Indonesia and Singapore. Scoot currently flies to 11 Malaysian cities: Ipoh, Kota Kinabalu, Kuala Lumpur, Kuantan, Kuching, Langkawi, Melaka, Miri, Penang, Sibu and Subang.
With the addition of Kota Bharu on October 26, 2025, the airline will operate 115 weekly flights to 12 cities in Malaysia.
Scoot director of marketing, communications and loyalty Agatha Yap said: “Malaysia has always been an important market for Scoot, and we hope that this collaboration will allow us to drive even more awareness and interest in the various Malaysian cities that Scoot serves… we hope to connect more travellers to Malaysia from Singapore and the rest of Scoot’s extensive network.”
Manoharan Periasamy, director general of Tourism Malaysia, shared: “This strategic partnership with Scoot comes at a crucial time as we ramp up efforts for VM2026. Leveraging Scoot’s extensive network will allow us to tap into high-potential regional markets and attract more international visitors to explore Malaysia’s unique offerings.
“We are confident that this collaboration will contribute significantly to our 2025 target of welcoming 43 million international visitors.”
