Wyndham Hotels & Resorts and Ovolo Group have partnered to bring five Ovolo hotels in Australia and Hong Kong under the Wyndham brand.
Under the agreement, Ovolo will continue to own and operate the properties while working exclusively with Wyndham to support new development across Asia-Pacific.
The partnership comes as demand for experiential travel grows globally, a segment estimated to be worth around US$1 trillion, particularly among younger travellers including Gen Z. The five hotels – located in Sydney, Brisbane, Canberra, Melbourne and Hong Kong – will be added to Wyndham’s portfolio later this year, representing over 450 rooms. Each property will be integrated into Wyndham’s sales, marketing and distribution platforms. They will also become part of the Wyndham Rewards loyalty programme, which has approximately 120 million members.
The hotels reflect Ovolo’s distinctive design and service approach. In Hong Kong, Ovolo Central is a 41-room hotel located near Lan Kwai Fong and SOHO, offering modern interiors and natural light. In Canberra, Ovolo Nishi is an 85-room hotel in the CBD, featuring a mix of vintage and contemporary design. Ovolo South Yarra in Melbourne includes 123 rooms styled with mid-century elements and is located near dining and nightlife options. In Brisbane’s Fortitude Valley, the 103-room Ovolo The Valley is close to bars, galleries and venues. Ovolo Woolloomooloo in Sydney is a 100-room hotel on the Finger Wharf, offering waterfront views and access to key attractions.
The move will expand Wyndham’s lifestyle hotel offering while giving Ovolo access to a broader commercial network.
“The future of travel isn’t about sameness – it’s about spaces with soul, brands with a point of view and experiences that don’t blur into the background,” said Joon Aun Ooi, president of Wyndham Hotels & Resorts Asia Pacific.
Shivang Jhunjhnuwala, chief of staff at Ovolo Group, added: “Ovolo isn’t just a hotel brand, it’s a lifestyle, a creative force that fuses fashion, art, music and entertainment. Now through our partnership with Wyndham, we’re flipping the script to unlock bold new growth opportunities by franchising a lifestyle brand without diluting its DNA.”
