The Malaysia Healthcare Travel Council (MHTC) has launched the Malaysia Year of Medical Tourism 2026 (MYMT 2026) at the Malaysia International Trade and Exhibition Centre on July 25.
The campaign was officiated by Malaysia’s minister of health and MHTC chairman, Dzulkefly Ahmad, who also unveiled its logo and tagline, Healing Meets Hospitality.
MYMT 2026 aims to position Malaysia as a leading medical tourism destination by promoting its healthcare services and hospitality offerings. The initiative seeks to attract international health travellers by highlighting the country’s medical infrastructure, professional expertise and integrative wellness options. Malaysian singer Siti Nurhaliza was named as the campaign ambassador.
In 2024, Malaysia recorded 1.6 million healthcare travellers, a 14 per cent increase year-on-year, generating 2.72 billion ringgit (US$578 million) in revenue – a 21 per cent rise compared to 2023. MYMT 2026 is expected to build on this growth, in line with MHTC’s target of achieving 12 billion ringgit in revenue by 2030.
The launch also featured the Flagship Medical Tourism Hospital programme, which recognises four shortlisted institutions: Institut Jantung Negara, Island Hospital Penang, Mahkota Medical Centre, and Subang Jaya Medical Centre. These hospitals have been selected for their performance in clinical care, innovation and international patient services. The winner will be announced in December 2025.
“Malaysia is no stranger as the medical tourism destination of choice, serving an array of healing journeys for our healthcare travellers to choose from. Now, not only are we focusing on modern medicine alone, we are also exploring a more integrative healthcare – a holistic ecosystem that blends modern medicine, wellness, Traditional & Complementary Medicine and preventive care,” said Dzulkefly.
