Ennismore has teamed up with Thailand’s Platinum Group to launch Mama Shelter Bangkok Platinum, the brand’s first property in Thailand. Scheduled to open in 2029, the hotel will be part of The Platinum Square, a new mixed-use development in the city’s Pratunam district.
The 578-room hotel will occupy 47 floors of a 48-storey building that also houses a four-storey shopping centre. The property will include over 300m² of meeting space and 210m² of private dining space. Facilities will feature a restaurant, sports bar, arcade, pool bar and lounge, and a rooftop area offering views of the city.
Guestrooms will be equipped with luxury bedding and organic bath amenities. Interiors will include design motifs inspired by Bangkok’s street culture and local elements.
The development will be located within walking distance of Siam and Chidlom BTS Skytrain stations, with further access planned via the upcoming MRT Orange Line, expected to be completed by 2030. Across the street, The Platinum Fashion Mall offers over 2,500 retail outlets.
Mama Shelter is part of Ennismore’s portfolio of lifestyle brands. The brand, founded by Serge Trigano and his sons, is a bold and playful hospitality brand offering affordable stays with personality. Since launching in Paris, it has expanded to cities across Europe and Dubai, with upcoming locations in Singapore, Zurich, Casablanca, Cape Town, and Amsterdam.
Cedric Gobilliard, brand chief operating officer for Mama Shelter at Ennismore, said: “This vibrant city offers something new to experience at every turn, and the thrill of the unexpected excites us with the signing of Mama Shelter Bangkok Platinum. Mama Shelters are living places, offering something for everyone, and we can’t wait to bring Mama’s distinctive spirit to Thailand for the first time with Platinum Group.”
Surachai Chotjurangkool, chairman of the executive committee of The Platinum Group, added: “The company is delighted to collaborate with the Mama Shelter brand from Ennismore to launch Mama Shelter Bangkok Platinum, the first of its kind in South-east Asia. This exciting venture promises a vibrant and uniquely energetic travel and hospitality experience, embodying the distinct personality of Mama Shelter.”
