SAii Hotels & Resorts has relaunched with a new brand identity centred on personal wellbeing and sustainable travel. Under the theme Peace of Mind is the Ultimate Luxury, the lifestyle brand – part of S Hotels & Resorts – aims to offer guests more meaningful, intentional stays through updated services, redesigned spaces and community-focused experiences.
The relaunch introduces SAii Brand Signatures, including guided wellness sessions, local discovery programmes, tech-enabled or in-person check-in, digital detox options, and a new dining concept focused on fresh, sustainably sourced ingredients. These features are now available across its key properties in Thailand and the Maldives.
SAii properties have also undergone physical upgrades, including revamped guest rooms, new dining venues, the beachside SAii Beach Club and a refreshed wellness-focused SAii Spa.
Sustainability remains central to the brand, with SAii maintaining Green Globe certification and receiving the Environmental Impact Certification from the Events Industry Council for select resorts. Initiatives include eliminating single-use plastics, reducing emissions and supporting local communities.
“At SAii, peace-of-mind isn’t just part of the experience – it defines it,” said Michael Marshall, CEO of S Hotels & Resorts. “Today’s travellers want more than just a place to stay; they seek a sense of ease, connection, and purpose. Our refreshed identity reflects that shift. Through SAii Brand Signatures, we’re creating spaces where guests can truly unwind, knowing that their well-being, the environment, and local communities are all genuinely cared for.”
