Trip.com has formed two strategic partnerships to expand its Attractions & Tours business across South-east Asia. The company has signed agreements with Vietnam’s Sun World Holding and Singapore-based DreamUs International Holdings, operator of attractions including the recently updated SuperPark Singapore.
The partnerships are part of Trip.com Group’s efforts to broaden its product range and support partners in digital transformation and international market development.
In Vietnam, Trip.com has partnered with Sun World Holding, a brand under Sun Group. The agreement was signed during the Trip.com Group Envision 2025 Global Conference in Shanghai. Under the partnership, Trip.com will distribute Sun World attraction tickets in both domestic and international markets, focusing on inbound travel from South Korea, China, Thailand and Singapore. Joint marketing efforts will also promote destinations including Phu Quoc, Danang and Sa Pa.
In Singapore, Trip.com has signed an exclusive ticket distribution agreement with DreamUs International Holdings, operator of SuperPark Singapore, Pororo Park Singapore and Tayo Station. Under the agreement, Trip.com will serve as the sole authorised third-party distributor for tickets to these attractions, centralising inventory management and expanding regional access. DreamUs will continue to sell tickets directly through its official website and on-site counters; all other online platforms and resellers must now source ticket inventory exclusively through Trip.com or its appointed partners.
These partnerships form part of Trip.com’s ongoing engagement with South-east Asia’s travel sector. The company continues to expand its platform capabilities through collaboration with regional operators, supporting both digital distribution and access to local experiences.
Trip.com’s Attractions & Tours business in South-east Asia reported strong growth last year, with gross merchandise value (GMV) more than doubling year-on-year. In Vietnam, GMV rose by over 250 per cent compared to the previous year, while the Singapore market grew by more than 80 per cent.
Chase Liu, general manager of attractions & tours, Trip.com Group, said: “This partnership strengthens Trip.com’s leadership in the attractions and experiences space. Together, we aim to promote Vietnam as a premier travel destination and deliver unforgettable experiences to our users worldwide.”
Christine Tran, deputy CEO of Sun World Holding, added: “With Trip.com’s influence, we hope not only to enhance service quality for our customers through technological solutions and optimised distribution systems to Sun World parks but also to strengthen the presence of Sun Hospitality & Entertainment’s ecosystem in key international markets, especially in Asia.”
