Silversea has introduced its new brand positioning, To Finding More, setting new luxury standards by focusing on emotion and authenticity. It empowers guests to create their own stories, inspiring exploration and capturing unforgettable moments through vivid imagery and a distinctive tone.
This reimagined brand expression is now live across the company’s channels and platforms.
Silversea’s new brand positioning reflects its guests’ curiosity, uniting travellers with a shared mindset. Known as Eternal Wanderers, these explorers seek cultural discovery, new adventures, and self-enrichment. To Finding More embodies Silversea’s commitment to meeting these desires through immersive experiences like the S.A.L.T. (Sea And Land Taste) culinary programme. Its two pioneering Nova-Class ships, Silver Nova and Silver Ray, alongside the development of the world’s southernmost hotel, showcase Silversea’s dedication to exclusive travel, luxury expeditions, and polar exploration.
Annette Diaz, interim chief marketing officer, Silversea, said: “Designed to inspire a sense of discovery, To Finding More will be seamlessly integrated across our channels, redefining luxury advertising. This new positioning marks a shift in what luxury travel can be — grounded in discovery, deeply connecting our brand and guests to the stories, cultures, experiences, and moments that only Silversea can offer.”
“Beyond reflecting our new brand positioning, To Finding More embodies the joy of travel as a tribute to our guests, whose curiosity leads them to the farthest corners of the Earth,” added Bert Hernandez, president, Silversea. “It is a celebration of the places that give us a new perspective and the people we meet who inspire that perspective. It embraces the spirit of immersive discovery, engaging travellers as they uncover hidden wonders with us – all in uncompromised comfort.”
