The Travel Corporation sees enduring demand for long-haul travel in Singapore market

Sognefjord

Singapore travellers are maintaining a hearty appetite for overseas holidays this year, with many continuing to pursue new experiences, fresh destinations, and high-quality travel, finds The Travel Corporation, whose diverse portfolio of brands include Trafalgar, Insight Vacations, and Uniworld River Cruises.

Speaking to TTG Asia, Nick Lim, CEO (Asia), The Travel Corporation, said demand for Europe “continues to thrive”, and his company’s various travel brands are “perfectly positioned to cater to these evolving preferences, delivering seamless and enriching travel experiences for Singaporean travellers”.

Breathtaking fjords of Scandinavia are among the highlights drawing Singapore travellers; Sognefjord, Norway pictured

Based on an analysis of over 1,000 booking trends for 2025 travel, Trafalgar, the tour brand specialising in European tours, has identified five most sought-after destinations for Singapore travellers this year.

Scandinavia is said to be the most in demand, thanks to its breathtaking fjords, Northern Lights, and sustainable cities that collectively present a unique blend of natural beauty and modern innovation.

Coming in second is Portugal, which dangles a mix of history, scenic landscapes, and culinary delights.

The UK ranks third, and is a perennial favourite among Singapore travellers.

Morocco and South America take fourth and fifth position, with the former charming travellers with vibrant souks, stunning desert landscapes, and rich cultural heritage and the latter inspiring travellers with breathtaking landscapes, vibrant cultures, and rich history.

Trafalgar offers varied itineraries that bring keen explorers through these destinations.

With the annual NATAS Travel Fair just round the corner, Lim expects enquiries and bookings over the weekend to reflect the Singapore market’s love for Europe.

“We expect strong bookings at the upcoming NATAS Travel Fair, particularly for Europe, which remains a top destination for Singaporean travellers. Interest in South America is also on the rise, and we anticipate growing demand for the region.

“With one of the most extensive ranges of itineraries across our brands, we see significant business opportunities for our trade partners across all segments. As we kick off 2025 at NATAS Travel Fair, we remain committed to working closely with travel agents to drive further growth and success,” he said.

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