As part of its promotional efforts to attract travellers from Singapore, multiple agencies from Sarawak conducted a business-to-business session and fam trip for Singapore travel agents to Sibu earlier this month.
The event was supported by Tourism Malaysia, Sarawak Tourism Board, Business Events Sarawak, and the Sarawak Trade and Tourism Office Singapore.
During the Meet-the-Experts programme, Singapore travel agents had the opportunity to connect with Sarawak tourism industry players who comprised travel agents, hoteliers and tourism product owners.
Director of Tourism Malaysia Sarawak, Rubiah Tul Adwiyah Haji Md. Yusof, said: “We anticipate this initiative will lead to the development of compelling travel packages and promotions that highlight Sarawak as a must-visit destination for Singaporeans, especially given the 26 weekly flights currently operating between Singapore and Sarawak. The programme also aims to foster the development of responsible tourism experiences that will entice regular Singaporean tourists to Sarawak for the upcoming Visit Malaysia 2026.”
The fam trip to Sibu was designed to showcase Sarawak’s rich cultural heritage, diverse ethnic communities and unique local cuisine. It included visits to the Borneo Rainforest, a scenic journey along Malaysia’s longest river, the Rajang River, and a chance to experience the vibrant Iban culture as well as savour local cuisine.
The Meet-the-Experts programme has been an initiative by Tourism Malaysia Singapore since 2022 to foster collaboration and knowledge exchange between Malaysian travel trade partners and its Singaporean counterparts. The programme supports new business partnerships, contract renewals, product updates, and the development of travel packages for the Singaporean market.
