Agoda, through its strategic partnerships arm Rocket Travel by Agoda, has teamed up with Abu Dhabi’s Department of Culture and Tourism (DCT Abu Dhabi) to drive inbound travel and encourage longer stays in the Emirate.
This marks the first collaboration of its kind between DCT Abu Dhabi and a digital travel platform, with the partnership enabling DCT Abu Dhabi to drive demand through advertising solutions while Agoda expands its hotel network to boost supply and increase demand.
Agoda’s supply team will collaborate with hotels in Abu Dhabi to offer the best rates to travellers during the campaign, while DCT Abu Dhabi will leverage Agoda Media Solutions to target active travellers through a cross-channel marketing campaign, maximising outreach and boosting tourism to the region.
The year-long campaign will see DCT Abu Dhabi utilise Agoda’s online presence for various marketing efforts, including onsite banners, social media amplification, and additional discounts on bookings to Abu Dhabi.
Abdullah Yousuf, director of international operations at DCT Abu Dhabi, remarked: “Rocket Travel by Agoda’s industry insights and Agoda’s strong Asian traveller base align perfectly with our vision to position Abu Dhabi as a top travel destination. This collaboration is a strategic move to enhance our tourism outreach and bring more visitors to the Emirate.”
“With this first of a kind collaboration for Agoda in the UAE, we are excited to support DCT Abu Dhabi in its goal of introducing the best of cultural, historical, and natural wonders to a global audience and boost tourist visits to the Emirate,” added Tarik Fadil, vice president of supply at Agoda.
