Onyx Hospitality Group and Equatorial Group have joined forces to co-develop EQ Phuket, a luxury resort in Phuket, Thailand, slated to open in 2028.
With a total investment of 2,500 million baht (US$71.9 million), the new development will be located on Kata Beach and will feature hilltop views and direct beach access, and will be located next to a new F&B destination.
EQ Phuket will offer 180 units, catering to a wide range of regional, longhaul, and shorthaul markets. Guests will have access to a range of amenities, including F&B outlets and facilities located directly on the beach plot. With sustainability at the heart of the design and construction, the new project will seamlessly integrate with the natural landscape, preserving large trees and maintaining a substantial green space, with the majority of the area dedicated to greenery.
This project represents a significant milestone in Onyx Hospitality Group’s business expansion, complementing its brands, Amari, OZO, Shama, and Oriental Residence.
Yuthachai Charanachitta, CEO of Onyx Hospitality Group, remarked: “The new joint venture with Equatorial Group represents a pivotal step in our growth strategy, underscoring our commitment to delivering world-class hospitality experiences… we are confident this project will set a new standard in luxury hospitality. Together, we are not only creating a spectacular property but also strengthening our position in the region and enhancing the tourism landscape of Phuket.”
Donald Lim, CEO of Equatorial Group, added: “Equatorial has been at the forefront of the hospitality industry for over fifty years in Malaysia. We are driven by our mission to create exceptional and enduring experiences with a distinctively Asian touch and our partnership with ONYX aligns perfectly.
“The introduction of our EQ brand at the uppermost tier has taken the Malaysian hospitality industry to a new level. This exciting project begins the expansion of the EQ brand and we are delighted to be doing so with Onyx.”
