The Tourism Authority of Thailand (TAT) and EVA Air have renewed their strategic partnership with a four-year Letter of Intent (LOI) to further boost tourism to Thailand from key international markets.
The LOI was signed by TAT deputy governor for international marketing – Asia and South Pacific Pattaraanong Na Chiangmai, and EVA Air vice president Tang Tseng, and witnessed by TAT governor Thapanee Kiatphaibool, and EVA Air executive vice president Albert Liao along with senior executives from both organisations.
The renewed partnership focuses on joint marketing campaigns, familiarisation trips for media and travel agents, attractive travel deals with tour operators, and participation in tradeshows and roadshows to maximise visibility.
These efforts build on past collaborative initiatives, such as the 2023 tram campaign in Amsterdam promoting Thailand and EVA Air’s Bangkok-Amsterdam flights, which ran earlier in September and reached 21 million impressions. Other successful activities include Thai tourism promotions at the 2024 Bookizcon in South Korea and a networking event in Sendai, Japan, involving 11 tourism partners.
Headquartered in Taipei, EVA Air is a Star Alliance member and operates 28 weekly flights between Bangkok and Taipei and daily flights between Taipei and Chiang Mai. Its Bangkok-Taipei route will increase to 32 weekly flights from January 15 to March 29, 2025.
In addition to regional connectivity, the airline links Bangkok with Japan, South Korea, China, Hong Kong, and Macau via Taipei. It also offers direct flights from Bangkok to key European cities such as London, Vienna, and Amsterdam, with connections via Taipei to Paris, Milan, and Munich. For longhaul routes, EVA Air operates 87 weekly flights connecting Thailand to major North American cities, including Los Angeles, San Francisco, New York, and Toronto.
Liao stated: “Our partnership with TAT strengthens Thailand’s appeal as a premier destination. Through joint marketing and tailored packages, we aim to introduce Thailand’s attractions to more travellers across our network.”
“This renewed alliance will inspire more travellers and reinforce Thailand’s position as a must-visit destination,” added Thapanee.
