Accor is accelerating its growth in Asia with 27 hotel signings and 8,117 keys year-to-date, spanning 12 brands across eight countries.
The premium, midscale and economy (PM&E) segments remain central to Accor’s strategic growth plan. Leading the way are Accor’s midscale and economy brands such as Novotel and ibis. Meanwhile, the premium segment, featuring brands like Pullman and Mövenpick, is gaining significant traction.
A key focus of Accor’s expansion has been its conversion-friendly brands, including Mercure, Handwritten Collection, and ibis Styles. While all of Accor’s 45-plus brands offer conversion opportunities, select brands within the group’s diverse portfolio present a strong business case for rapid growth, particularly in Asia, by appealing to independent hotel owners.
The group also plays a significant role in the luxury and lifestyle sectors through its Raffles, Fairmont, and Sofitel brands, while lifestyle brands such as Mondrian and SO/, part of Ennismore, are benefitting from strong expansion opportunities and gaining positive momentum across the region.
Key milestones for Accor this year include the signings of the largest Mövenpick hotel in Asia, the first Mövenpick Living in Singapore; and a Handwritten Collection branded hotel situated alongside Waterloo Street, the group’s second Handwritten Collection in Singapore.
In India, one of the five deals signed is Pullman Varanasi, which will be Accor’s first hotel in the destination, while in Indonesia, signings such as the Kapuk Hills Hotel Jakarta – Handwritten Collection and Novotel Medan reinforce Accor’s stronghold in Indonesia’s growing hospitality sector.
Accor also had 10 signings in Vietnam, including the first Tribe hotel in the country.
Another milestone achievement is Raffles Hotels & Resorts’ plans to debut in Tokyo in 2028 with a 130-room hotel located in the city’s World Trade Center.
Garth Simmons, chief operating officer of Accor’s Premium, Midscale, and Economy Division in Asia, said: “Asia continues to be a dynamic and fast-evolving market for hospitality.
“The strategic signings we have secured so far in 2024 reflect our commitment to strengthening our footprint and delivering long-term value across key markets in Asia.”
