Langham Hospitality Group (LHG) is off to a strong start this year, following an excellent year of business performance where the company recorded a 78 per cent growth over the previous year as well as several “amazing” hotel openings.
Speaking to TTG Asia at ILTM Asia Pacific 2024, LHG’s senior vice president, sales and marketing, Lawrence Ng, remarked that even geopolitical tensions have failed to put the brakes on corporate growth. “We are also performing better than last year at this point,” he remarked.
Ng: Langham intends to be present in all key cities
The group is making deeper inroads through China’s important business cities. It opened the five-star Cordis, Xuzhou in China last year, marking the brand’s entry into the rising tier-three Chinese city. It is also in the midst of putting the Cordis label on a hotel in Foshan, China – another key city in the booming Greater Bay Area.
Ng shared that Cordis, Foshan, Lingnan Tiandi, which will unveil the results of its massive transformation this September, will be an important showcase of the brand.
Earlier in February, the group signed management agreements for three hotels on a single plot in Xiamen, China, which are part of Xiamen Seaworld, China Merchants Group’s mixed-use development perched on the western shore of Xiamen’s main island. Set to open in 2025, each hotel will carry a different brand – the flagship Langham, Cordis, and Ying’nFlo.
However, portfolio expansion will not be limited to Greater China, where its parent company, Great Eagle Holdings, is based. In the coming years, the group will take its brands to destinations including Riyadh in the Middle East; Venice in Italy; San Francisco and Seattle in the US, and more.
Besides new openings, several properties will undergo major renovations “to make them look even better”.
Ng said the group intends to be present in all key cities, with priority given to prime and unique locations within each.
“For instance, we knew we must be in Shanghai, but there we wanted an amazing location. So, we opened in Xintiandi (The Langham, Shanghai, Xintiandi) in the entertainment hub.
The group is also keen to grow its presence in resort destinations. While it currently has a number of urban resorts – city properties with indulgent facilities and a variety of recreational and celebratory experiences, Ng said the company’s developers are hunting down opportunities in beachfront locations.
Ng teased that some announcements would be made soon along these lines while Shelley Tso, vice president, marketing and communications, shared that the parent company has set a target for the hospitality group to achieve one opening every month.
“However, this growth will be matched by equal commitment to our community and to bring our people closer together. Our Eaton brand, for example, supports local arts and our properties host a lot of amazing activities with local artists and musicians. Cordis is another brand that is big on arts and culture, and every property has some form of collaboration with local artists,” Ng said.
Additionally, Ying’nFlo’s recent collaboration with acclaimed Hong Kong-based artist Bao Ho has resulted in a vibrant mural on an exterior wall of Ying’nFlo, Wesley, Admiralty. The mural is said to symbolise the intricacies of the human condition, and serves as a portal to people’s inner worlds and imagination.
Langham Hospitality Group, cluster managing director, Adam Hipp, said the artwork “aligns perfectly with Ying’nFlo’s vision of creating immersive and inspiring experiences for its guests”.
“We have always believed that art has the power to evoke our emotions and transform us, and this mural is a testament to that view,” stated Hipp.
Langham Hospitality Group (LHG) is off to a strong start this year, following an excellent year of business performance where the company recorded a 78 per cent growth over the previous year as well as several “amazing” hotel openings.
Speaking to TTG Asia at ILTM Asia Pacific 2024, LHG’s senior vice president, sales and marketing, Lawrence Ng, remarked that even geopolitical tensions have failed to put the brakes on corporate growth. “We are also performing better than last year at this point,” he remarked.
The group is making deeper inroads through China’s important business cities. It opened the five-star Cordis, Xuzhou in China last year, marking the brand’s entry into the rising tier-three Chinese city. It is also in the midst of putting the Cordis label on a hotel in Foshan, China – another key city in the booming Greater Bay Area.
Ng shared that Cordis, Foshan, Lingnan Tiandi, which will unveil the results of its massive transformation this September, will be an important showcase of the brand.
Earlier in February, the group signed management agreements for three hotels on a single plot in Xiamen, China, which are part of Xiamen Seaworld, China Merchants Group’s mixed-use development perched on the western shore of Xiamen’s main island. Set to open in 2025, each hotel will carry a different brand – the flagship Langham, Cordis, and Ying’nFlo.
However, portfolio expansion will not be limited to Greater China, where its parent company, Great Eagle Holdings, is based. In the coming years, the group will take its brands to destinations including Riyadh in the Middle East; Venice in Italy; San Francisco and Seattle in the US, and more.
Besides new openings, several properties will undergo major renovations “to make them look even better”.
Ng said the group intends to be present in all key cities, with priority given to prime and unique locations within each.
“For instance, we knew we must be in Shanghai, but there we wanted an amazing location. So, we opened in Xintiandi (The Langham, Shanghai, Xintiandi) in the entertainment hub.
The group is also keen to grow its presence in resort destinations. While it currently has a number of urban resorts – city properties with indulgent facilities and a variety of recreational and celebratory experiences, Ng said the company’s developers are hunting down opportunities in beachfront locations.
Ng teased that some announcements would be made soon along these lines while Shelley Tso, vice president, marketing and communications, shared that the parent company has set a target for the hospitality group to achieve one opening every month.
“However, this growth will be matched by equal commitment to our community and to bring our people closer together. Our Eaton brand, for example, supports local arts and our properties host a lot of amazing activities with local artists and musicians. Cordis is another brand that is big on arts and culture, and every property has some form of collaboration with local artists,” Ng said.
Additionally, Ying’nFlo’s recent collaboration with acclaimed Hong Kong-based artist Bao Ho has resulted in a vibrant mural on an exterior wall of Ying’nFlo, Wesley, Admiralty. The mural is said to symbolise the intricacies of the human condition, and serves as a portal to people’s inner worlds and imagination.
Langham Hospitality Group, cluster managing director, Adam Hipp, said the artwork “aligns perfectly with Ying’nFlo’s vision of creating immersive and inspiring experiences for its guests”.
“We have always believed that art has the power to evoke our emotions and transform us, and this mural is a testament to that view,” stated Hipp.