Following the Central Government’s announcement to increase the duty-free allowance for luggage articles brought into mainland China from Hong Kong by visitors who are mainland residents, the Hong Kong Tourism Board (HKTB) is launching a new campaign offering all overnight visitors to Hong Kong rewards totalling over HK$100 million (US$12.8 million).
HKTB is also collaborating with the trade to present a range of spending offers to further stimulate visitor spending in Hong Kong.
From July to September, the Summer Chill Hong Kong campaign will feature four highlights. First, there will be 500,000 sets of Summer Triple Rewards for overnight visitors where each set offers up to HK$500 spending discounts on transport/sightseeing, retail and dining. Each overnight visitor is eligible for one set of rewards per stay, and the rewards are available on a first-come, first-served basis.
Next, HKTB is introducing more than 100 selected summer offers from airlines, attractions, dining and retail, shopping malls and travel agents. It also supports the promotion of different activities organised by the trade, such as the Hong Kong Shopping Festival 2024 organised by the Hong Kong Retail Management Association, which aims to provide locals and visitors with shopping privileges and courteous service.
There will also be new summer-themed decorations to create an energetic and cheerful city-wide ambience. These can be found at the Kowloon Visitor Centre at the Star Ferry Pier in Tsim Sha Tsui, the Central-Mid-Levels escalator, Hong Kong International Airport, Hong Kong West Kowloon Station, selected MTR stations, Airport Express stations, trams, Star Ferries, buses, shopping malls, and more.
Finally, HKTB is partnering with the organiser of one of the world’s largest Doraemon exhibitions, 100% Doraemon & Friends, with a city-wide promotion – Doraemon’s Anywhere Door – at various locations in town like Hong Kong Museum of Art, The Peak Tower, Central Pier, Temple Street, and Kwun Tong Promenade to name some.
The Anywhere Door will be erected at 10 popular locations in Kowloon and on Hong Kong Island from July 9 to August 8, where visitors can explore Hong Kong to find these pink doors. Those who post a photo on a designated social media platform (Facebook, Instagram or Xiaohongshu) with the hashtags #DORAEMON100 and #DiscoverHongKong will get a chance to win gifts on a first-come, first-served basis.
In addition, HKTB has set up a one- stop website for the Summer Chill Hong Kong campaign that provides information on all summertime events and concerts in town, as well as spending discounts and offers. The website also offers recommendations on various points of interest to enable visitors and locals to plan their summer activities in advance.
