Plaza Premium Group (PPG) has committed an investment of US$300 million to boost its growth initiatives over the next three years.
This investment will focus on several key areas: strategic market expansion, research and development, enhancing sustainable practices, fostering talent development, and product diversification.
Plaza Premium Group aims to strengthen its presence in the world’s top 100 busiest airports
The Hong Kong company will also be launching a travel solution programme, Smart Traveller, in 3Q2024.
PPG aims to strengthen its presence in strategically chosen international markets, specifically the world’s top 100 busiest airports. US$160 million will be invested in growth in Asia-Pacific, with a focus on South-east Asia and India, while another US$100 million is being spent on developing operations in the Middle East, with a new office opening in Riyadh. Other strategic markets where investment will be spent include the UK and the Americas.
The company will also increase its investment in research and development to advance services and customer experience using technology, digitalisation, and robotics, including the opening of an innovation hub to pilot new technologies in Hong Kong. PPG is working on developing robotic assistance in lounges and AI technology to streamline and facilitate services across WhatsApp, and is also working on building its own dynamic pricing based on heatmapping to move to a demand-based pricing model.
Investment will also be spent on OneTECO (Travel Experience Ecosystem), a management system that seamlessly connects the demand and supply sides of the entire airport hospitality ecosystem under one platform that serves as a centralised marketplace, bringing together various airport services including lounges, hotels, and over 17 airport passenger services. This digital product aims to bridge the fragmented market and enhance operational efficiency for airport services.
PPG will also focus on accelerating efforts to reduce the environmental impact of the business, as well as cultivating a dynamic and inclusive workplace that attracts and retains top talent.
PPG now has more than 250 locations in over 30 countries with a strong pipeline of new openings in key destinations including Abu Dhabi, London, Vancouver, Kenya, Kuala Lumpur, Indonesia, Chongqing and Osaka.
“Our industry is developing rapidly, and it’s crucial that we stay ahead of the curve,” commented Song Hoi-see, founder of PPG.
Jonathan Song, global director of business development, added: “Our investment in global expansion and innovation will support our aspiration to become a household name in airport hospitality. We believe it will also propel the growth of the entire airport business ecosystem.
“By working closely with the world’s leading airports, we aim to strengthen global connectivity and deliver exceptional experiences to make travel better for travellers.”
Plaza Premium Group (PPG) has committed an investment of US$300 million to boost its growth initiatives over the next three years.
This investment will focus on several key areas: strategic market expansion, research and development, enhancing sustainable practices, fostering talent development, and product diversification.
The Hong Kong company will also be launching a travel solution programme, Smart Traveller, in 3Q2024.
PPG aims to strengthen its presence in strategically chosen international markets, specifically the world’s top 100 busiest airports. US$160 million will be invested in growth in Asia-Pacific, with a focus on South-east Asia and India, while another US$100 million is being spent on developing operations in the Middle East, with a new office opening in Riyadh. Other strategic markets where investment will be spent include the UK and the Americas.
The company will also increase its investment in research and development to advance services and customer experience using technology, digitalisation, and robotics, including the opening of an innovation hub to pilot new technologies in Hong Kong. PPG is working on developing robotic assistance in lounges and AI technology to streamline and facilitate services across WhatsApp, and is also working on building its own dynamic pricing based on heatmapping to move to a demand-based pricing model.
Investment will also be spent on OneTECO (Travel Experience Ecosystem), a management system that seamlessly connects the demand and supply sides of the entire airport hospitality ecosystem under one platform that serves as a centralised marketplace, bringing together various airport services including lounges, hotels, and over 17 airport passenger services. This digital product aims to bridge the fragmented market and enhance operational efficiency for airport services.
PPG will also focus on accelerating efforts to reduce the environmental impact of the business, as well as cultivating a dynamic and inclusive workplace that attracts and retains top talent.
PPG now has more than 250 locations in over 30 countries with a strong pipeline of new openings in key destinations including Abu Dhabi, London, Vancouver, Kenya, Kuala Lumpur, Indonesia, Chongqing and Osaka.
“Our industry is developing rapidly, and it’s crucial that we stay ahead of the curve,” commented Song Hoi-see, founder of PPG.
Jonathan Song, global director of business development, added: “Our investment in global expansion and innovation will support our aspiration to become a household name in airport hospitality. We believe it will also propel the growth of the entire airport business ecosystem.
“By working closely with the world’s leading airports, we aim to strengthen global connectivity and deliver exceptional experiences to make travel better for travellers.”