TTG Asia
Asia/Singapore Thursday, 9th July 2026

Oman expands Singapore tourism push with direct Muscat flights

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The Ministry of Heritage and Tourism has strengthened Oman’s tourism presence in Singapore following the launch of Oman Air’s new direct service between Muscat and Singapore.

The non-stop route, which began operating on July 2, 2026, is expected to improve tourism, business and cultural links between the two countries while providing travellers from Singapore with direct access to Oman.

The launch of Oman Air’s new direct Muscat-Singapore service supports closer tourism and business links between the two countries; photo by Oman Air

The ministry said the new service supports its strategy to diversify tourism source markets, increase international arrivals and advance sustainable tourism growth under Oman Vision 2040.

Singapore has been identified as a key source market for Oman, with the new air link expected to create additional opportunities for both leisure and business travel across South-east Asia.

Oman and Singapore have maintained bilateral relations for more than four decades, with cooperation spanning trade, maritime affairs and economic development. The introduction of direct flights marks the latest step in strengthening those ties.

The ministry has appointed Pacific World Travel as its market representative across Singapore, Malaysia, Thailand and Indonesia to support destination marketing and trade engagement in the region.

Yousuf Al Mujaizi, assistant director of business development, Ministry of Heritage and Tourism, said: “This new connection enhances Oman’s accessibility for travellers from South-east Asia. Singapore is a valuable source market, and the direct flight will create new opportunities for tourism and business while enabling more visitors to experience Oman’s rich heritage and renowned hospitality.”

Ameer Al Balushi, sales manager, Oman Air, added: “This route offers greater convenience and enhanced connectivity between two vibrant destinations, while giving travellers a true taste of Oman from the moment they step on board. We are proud to support, alongside the Ministry of Heritage and Tourism, the promotion and growth of inbound tourism to Oman.”

Marriott taps Traveloka for direct connectivity across Asia

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Marriott International has appointed Traveloka as its Certified Online Travel Partner, providing travellers across Indonesia and South-east Asia with direct access to the group’s hotel inventory through the platform.

The agreement establishes direct connectivity between Marriott’s reservation system and Traveloka, providing users with real-time pricing and availability across Marriott’s portfolio of more than 10,000 properties in 146 countries and territories.

Representatives from Traveloka and Marriott International mark the signing of a partnership to expand access to Marriott’s portfolio across South-east Asia

Travellers will be able to book Marriott brands ranging from luxury properties such as JW Marriott and W Hotels to premium brands including Westin and Sheraton, as well as select-service brands such as Moxy and Aloft.

The partnership comes as South-east Asia continues to record strong tourism growth. According to the companies, demand for Marriott properties on Traveloka has increased in recent months, with Indonesia among the strongest-performing markets. Popular bookings include Four Points hotels in Makassar, Surabaya, Medan and Bandung, alongside Sheraton and Marriott Hotels properties.

Marriott currently operates nearly 90 properties in Indonesia and continues to expand its presence through a development pipeline that also includes Vietnam, Thailand and Malaysia.

John Toomey, chief commercial officer, Asia-Pacific excluding China, Marriott International, said: “Our collaboration with Traveloka strengthens our ability to engage travellers at every stage of their journey, making discovery and booking more seamless than ever.”

Yady Guitana, chief financial officer of Traveloka, added: “When a hospitality company of Marriott’s standing chooses to expand access to its portfolio through our all-in-one travel platform, it reflects the trust the world’s leading travel brands place in Traveloka’s reach and traveller insight across South-east Asia.”

SLH doubles Australian portfolio with Salter Brothers partnership

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Small Luxury Hotels of the World (SLH) has gained five distinctive luxury properties, including two newly-restored heritage hotels, in its Australian property portfolio following a new strategic partnership with Salter Brothers Hospitality.

The additional properties include the newly rebranded Ardour Milton Park Bowral and Ardour Lilianfels Blue Mountains – both recently transformed through multi-million-dollar restorations – as well as Spicers Potts Point, Spicers Balfour Brisbane, and Spicers Peak Lodge.

Ardour Lilianfels Blue Mountains is one of five Salter Brothers Hospitality properties to join the Small Luxury Hotels of the World network in Australia

The rebranded Ardour Milton Park Bowral, which occupies a 1910 grand country estate, opened in February this year with refined accommodation, a new dining concept, curated wellness experiences, and a destination day spa.

Sister property Ardour Lilianfels Blue Mountains, which traces back to 1889, is now a 89-room retreat that is inspired by grand English garden estates.

In Sydney, Spicers Potts Point offers a 20-room retreat within three meticulously restored Victorian terraces in one of the city’s most vibrant neighbourhoods.

Spicers Balfour Brisbane blends heritage charm with contemporary luxury, occupying a beautifully restored Queenslander overlooking the Story Bridge.

Completing the additions is Spicers Peak Lodge, an all-inclusive mountain retreat in the Scenic Rim, where just 12 suites offer an immersive luxury escape surrounded by World Heritage listed wilderness.

Mark Wong, senior vice president Asia Pacific, SLH, told TTG Asia that Australia is both a valuable source market and destination for the company.

Prior to the Salter Brothers partnership, SLH has just five hotel members in Australia.

He said: “Australia has been a top five source market for independent luxury travel as well as a key destination for SLH for many years. Intra-Asia travel remains very strong, and a lot of Indian and South-east Asian travellers are drawn to Australia. We are also starting to see an increase in Chinese travellers to Australia. At the same time, Australian domestic travel is rebuilding post-Covid. So, we know we must establish ourselves in the destination.”

Having a greater product presence in Australia will also familiarise more affluent Australian travellers with the SLH network, encouraging them to seek out an SLH member hotel when they travel overseas.

“This is an advertising advantage,” remarked Wong.

Tash Tobias, CEO of Salter Brothers Hospitality, stated in a press release that joining SLH “feels like a very natural step for us”.

“We’ve always believed in creating hotels defined by people, place and experience, and SLH reflects that same philosophy by bringing together a community of hotels with real character. We’re honoured to have been welcomed into such a considered collection,” said Tobias.

Banyan Tree enters Europe with Montenegro island resort

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Banyan Tree has opened its first resort in Europe with the debut of Mamula Island by Banyan Tree in Montenegro.

Located on a small island at the entrance to the UNESCO-listed Bay of Kotor, the 32-room resort occupies a restored 19th-century fortress overlooking the Adriatic Sea. The property marks its first full season under the Banyan Tree brand following its addition to the group’s portfolio.

Mamula Island by Banyan Tree occupies a restored 19th-century fortress at the entrance to Montenegro’s Bay of Kotor

Originally built in the 1850s as a coastal fortification, the fortress underwent a seven-year restoration led by developer Samih Sawiris with architects and conservation specialists from Montenegro and Portugal.

The resort offers 32 guestrooms and suites, all with sea views. Heritage Suites preserve original stonework within the fortress, while newly built accommodation features private terraces and floor-to-ceiling windows.

Facilities include three restaurants, a bar, spa, three outdoor poolsand a beach area. The spa offers treatments inspired by local ingredients alongside Thai, Javanese Indonesian and Chinese therapies, while dining concepts focus on seafood and seasonal produce from Montenegro’s coastline.

Guests can also explore the surrounding region through activities including kayaking, paddleboarding, cycling and excursions to destinations such as Kotor Old Town, the Blue Cave, Skadar Lake and the Tara River.

The resort has also introduced an artists-in-residence programme featuring workshops, exhibitions, live performances and cultural events showcasing local and regional creatives.

Mamula Island by Banyan Tree is also available for exclusive hire for weddings, retreats and private events, with venues spread across the restored fortress, gardens, terraces, spa and beach.

Family adventures await at The Hari Hotels

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The Hari Hotels has launched family experiences at its properties in Hong Kong and London, with each programme inspired by the local culture and attractions surrounding the hotels.

At The Hari Hong Kong, the Better Together Family Package includes connecting rooms, daily breakfast for two adults and two children under 12, and in-room activities such as a puzzle featuring Hong Kong landmarks and a DIY madeleine decorating set.

Located in Wan Chai, The Hari Hong Kong is within easy reach of Victoria Harbour, the historic tram network, the Jardine Noonday Gun, traditional markets and heritage streetscapes

Located in Wan Chai, the hotel also provides easy access to attractions including Victoria Harbour, the historic tram network and traditional neighbourhoods.

Meanwhile, The Hari London’s Family First package features Tonieboxes in selected suites, offering children screen-free stories, music and educational content inspired by characters such as Paddington Bear and National Geographic.

The London property also provides age-appropriate welcome amenities, family-friendly suites and a children’s menu at its Italian restaurant, il Pampero.

Both experiences are designed to encourage families to explore each destination while spending time together during their stay.

For more information, visit The Hari Hotels.

Michelin Guide makes Oceania debut with New Zealand selection

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The Michelin Guide has expanded into Oceania for the first time, recognising 110 restaurants across New Zealand in its inaugural selection covering Auckland, Wellington, Christchurch and Queenstown.

The 2026 guide includes one restaurant awarded two Michelin Stars, 14 receiving one Michelin Star, 35 Bib Gourmand establishments and 60 restaurants included in the Michelin Guide Selected category.

Essence in Queenstown is the only restaurant awarded two Michelin Stars in the Michelin Guide New Zealand 2026

Essence in Queenstown, led by executive chef Paul Froggatt, is the country’s only two Michelin Star restaurant. The guide also awarded one Michelin Star to 14 restaurants across the four regions, including Ahi., Mudbrick, Paris Butter, Tala and The Estate in Auckland; Jano Bistro, Logan Brown and Ortega in Wellington; Inati and Tussock Hill in Christchurch; and Amisfield, Kika, Rātā and Sherwood in Queenstown.

Thirty-five restaurants received Bib Gourmand recognition for offering good-quality food at moderate prices, while a further 60 were included in the Michelin Guide Selected category.

The guide also presented three special awards. Robert Fairs of Christchurch restaurant Londo received the Young Chef Award, Stina Persen of Wellington restaurant Graze received the Service Award, and Matthew Aitchison of Auckland’s The French Café received the Sommelier Award.

The guide highlighted New Zealand’s seasonal produce, regional ingredients and hospitality, noting the country’s emphasis on locally sourced food and the close links between cuisine, culture and the natural environment.

Gwendal Poullennec, international director of the Michelin Guide, said: “It is rare to award such a quantity of stars in a country’s inaugural launch – New Zealand’s performance has been genuinely impressive.

“The destination presents more than a selection of outstanding restaurants: to our Inspectors, it revealed a contemporary culinary map shaped by unique terroir and a food culture in quiet harmony with nature.”

René de Monchy, chief executive of Tourism New Zealand, said: “This recognition is an acknowledgement of the people, the land, and the culture that make dining in New Zealand a truly unique experience.”

Global luxury travel brands bet bigger on Asia-Pacific

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Luxury travel suppliers from Europe and Latin America are stepping up investments in Asia-Pacific as the region cements its position as one of the industry’s most important longhaul source markets.

From expanding sales representation to tailoring guest experiences, destinations and operators outside the region told TTG Asia they are making long-term commitments to capture growing demand from Asia-Pacific travellers.

Luxury nature-based experiences are drawing growing interest from Asia-Pacific travellers, including river excursions at La Selva Eco-Lodge & Retreat, pictured

For luxury hotel The Store in Oxford, South-east Asia has become an increasingly important market as more families combine leisure travel with visits to students studying in the UK. The 101-room luxury lifestyle hotel, which opened on May 5, 2024 in a restored 1738 department store, said Asia-Pacific now accounts for around six per cent of its year-to-date room nights, with Australia contributing more than 30 per cent of that figure. Key source markets also include China, India, Singapore, Hong Kong and Taiwan.

“The marketplace for us, and the reason why we’re spending a lot more time now in Asia, is because since Covid there has been an explosion in South-east Asian parents sending their children to Oxford,” said general manager Simon Blake. The hotel owners have also acquired a second Oxford property that will be converted into a hotel three times the size of The Store.

Likewise, luxury expedition operator Delfin Amazon Cruises is deepening its focus on the region. Commercial director Ines Orihuela said Australia has become the company’s second-largest international source market after the US, while South-east Asia is now its next growth frontier.

To support this expansion, the company has invested in culturally adapted guest experiences, dedicated in-market sales representation, trade missions and familiarisation trips. “Building a market is a long-term commitment,” Orihuela noted.

Similarly, Ecuador specialist Golden Experiences & Travel said more than 10 per cent of its guests now come from Asia-Pacific, driven by growing demand for luxury, nature-based experiences in destinations such as the Galapagos Islands and the Amazon. The company has strengthened its regional presence through dedicated sales representation, targeted marketing campaigns, localised promotional materials and participation in major travel trade events.

Meanwhile, Tourism Ireland is also seeing growing interest from South-east Asia. David Boyce said the tourism board’s inaugural participation at ILTM Asia Pacific had generated encouraging early feedback.

“Our market has been predominantly US, but it’s our first time at ILTM Singapore. We got a lot of quiet interest from the sellers… and we’re seeing good uplift from the Southeast Asian market and believe the demand will increase,” he said.

Taiwan tourism roadshow strengthens trade ties in Australia and New Zealand

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The Taiwan Tourism Administration (TTA) has completed a three-city trade roadshow across Australia and New Zealand, engaging more than 225 travel industry professionals in Sydney, Melbourne and Auckland.

Held from June 17 to 25, the roadshows brought together airlines, hotels, travel agencies and cultural organisations to promote Taiwan’s tourism products and strengthen trade partnerships across the region.

More than 225 travel industry professionals attended Taiwan Tourism Administration’s three-city roadshow across Australia and New Zealand

Staged under the theme Taiwan, Never Sleeps, the programme highlighted Taiwan’s dining, cultural and nightlife experiences as part of the Taiwan Tourism Brand 3.0 campaign, Taiwan – Waves of Wonder.

Visitor arrivals from both Australia and New Zealand continued to increase in 2025. Taiwan welcomed 125,288 visitors from Australia, up 11.32 per cent year on year, while leisure arrivals rose 16.63 per cent. Arrivals from New Zealand reached 18,242, an increase of 6.97 per cent, with leisure travel growing 10.4 per cent.

Taiwan currently operates 21 direct flights a week between Taiwan and Australia and New Zealand. According to TTA, travellers from both markets continue to show strong interest in cultural experiences and food tourism.

Each roadshow included business matching sessions connecting Australian and New Zealand buyers with Taiwanese tourism suppliers, including online travel agencies, tour operators and tourism organisations. Discussions focused on itinerary development, product design and distribution opportunities.

The programme also featured cultural performances and workshops, including traditional Yueqin music, ecological origami, tile painting and sky lantern-making, offering participants an introduction to Taiwan’s cultural heritage.

TTA said the roadshow strengthened partnerships with the travel trade in Australia and New Zealand while creating new opportunities for product development and distribution. The organisation added that Taiwan’s safety, accessibility, culinary experiences and natural attractions continue to appeal to travellers from both markets.

AmaWaterways to launch Lunar New Year Danube cruise for Mandarin-speaking travellers

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AmaWaterways will operate a special Lunar New Year cruise on the Danube in 2027, offering a Mandarin-language programme for travellers celebrating the Year of the Goat.

Departing on January 31, 2027, the seven-night sailing aboard AmaLea follows the line’s Best of the Danube itinerary, with calls at Budapest, Bratislava, Vienna, Melk and Linz.

AmaLea will host a special Lunar New Year sailing on the Danube in early 2027

The cruise has been tailored for Mandarin-speaking guests, with Mandarin-speaking crew, bilingual daily programmes, translated shore excursions and bilingual menus. Asian dishes will also be served alongside the line’s regional European cuisine.

The itinerary includes guided walking tours, cycling excursions, hikes and cultural visits across Austria, Slovakia and Hungary. Highlights include Schönbrunn Palace in Vienna, Melk Abbey, Bratislava’s historic centre and an optional excursion to Salzburg.

Guests will also take part in a Lunar New Year Gala Dinner during the cruise.

The sailing includes AmaWaterways’ standard onboard inclusions, such as accommodation, dining, unlimited wine and beer with lunch and dinner, Wi-Fi, wellness activities and a choice of shore excursions at each destination.

Kristin Karst, co-founder and chief brand ambassador of AmaWaterways, said: “As we continue to welcome more guests from across Asia, we are excited to create experiences that are both culturally meaningful and personal.

“Lunar New Year is a time for family, reflection and celebration, and we wanted to give our Mandarin-speaking guests the opportunity to mark this special occasion while exploring some of Europe’s most beautiful destinations. With the world-class hospitality that defines AmaWaterways, we hope our guests will create unforgettable memories as they welcome the Year of the Goat.”

Langham eyes South-east Asia growth with Bangkok flagship

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Langham Hospitality Group (LHG) is positioning its upcoming Bangkok flagship as a strategic gateway into South-east Asia as it accelerates its luxury expansion plans.

Set to open in 2027, The Langham, Custom House, Bangkok will transform the historic 1888 riverside landmark into a luxury hotel combining restored heritage buildings with a contemporary new wing.

Lawrence Ng says AI can enhance the guest experience, but hospitality will always remain people-focused

Speaking to TTG Asia, Lawrence Ng, senior vice-president of sales and marketing, said Bangkok was a natural choice for the group’s next flagship.

“Bangkok is one of the major gateways for inbound and outbound travel. It’s a very important travel market for the hotel business. Having a flagship in the city not only helps us create brand awareness, but also strengthens our position among Thai travellers,” he said.

Ng added that Thailand has become one of LHG’s strongest source markets for high-value guests, driving demand across its properties in destinations including Hong Kong, Shanghai, Sydney, Melbourne and London.

Beyond Bangkok, LHG has confirmed new hotels in Kuala Lumpur, Venice, Diriyah, Xi’an and a third London property, while continuing to explore opportunities in Bali, Koh Samui and Seoul.

As the group expands, Ng said travellers are increasingly prioritising meaningful experiences over traditional sightseeing.

“When people travel today, they’re looking for something that’s related to themselves rather than simply going somewhere for sightseeing, a hashtag or a selfie. They want experiences,” he said.

While LHG is using AI to better understand guest preferences, Ng stressed that “AI is an enabler, but hospitality still has to be people-focused”.

He added that guests can expect “some very, very exciting dining and wine concepts” when Langham Bangkok opens.