TTG Asia
Asia/Singapore Wednesday, 20th May 2026

Singapore turns to music partnership to boost global tourism appeal

0

The Singapore Tourism Board (STB) and Universal Music Singapore (UMSG) have signed a three-year partnership aimed at promoting Singapore as a global travel destination through music, entertainment and fan-focused experiences.

The collaboration will combine STB’s destination marketing efforts with UMSG’s network of international artistes, audience insights and global media platforms to reach new audiences and strengthen Singapore’s profile internationally.

The three-year partnership aims to promote Singapore through music, entertainment and fan experiences

Under the partnership, both organisations will develop integrated marketing campaigns, fan activations and collaborations with travel partners designed to showcase Singapore through music and cultural storytelling. The initiative will also create opportunities for local and international artistes to participate in projects and experiences connected to the destination.

The agreement reflects growing consumer interest in travel experiences linked to entertainment, lifestyle and shared interests, with music increasingly influencing how audiences engage with destinations.

The partnership builds on earlier collaborations involving Universal Music artistes in Singapore, including Nick Jonas’s appearance during Singapore Art Week, social content by OneRepublic inspired by the city, and Billie Eilish’s filmed performance at Gardens by the Bay.

STB said the collaboration would focus on creating exclusive experiences in Singapore, including intimate fan events at recognisable locations across the city.

Calvin Wong, CEO, Southeast Asia & Korea, SVP Asia, Universal Music Group, said: “Combining UMSG’s artiste network and audience insights with STB’s vision for destination storytelling will create new opportunities for our artistes across Asia, and position Singapore as a stage for creativity, connection, and global cultural exchange.”

“We are seeing more consumers engaging with content and communities that resonate with their own passion points and interests, especially in entertainment and lifestyle. This multi-year partnership with Universal Music Singapore allows us to tap into this trend by forging deeper connections with our global audiences through music,” added Kenneth Lim, assistant chief executive, marketing group, STB.

“We’re not just creating content; we’re crafting memorable moments that give fans compelling reasons to visit Singapore.”

Thailand cuts visa-free stays for tourists amid crime concerns

0

Thailand is preparing to reduce the duration of visa-free stays for travellers from more than 90 countries as part of efforts to address criminal activity involving foreign nationals, officials said on May 19.

Tourism remains a major contributor to the Thai economy, although international arrivals have yet to recover fully to pre-pandemic levels. Authorities have recently intensified scrutiny following several high-profile cases involving foreigners linked to drug-related offences, sex trafficking and the operation of businesses without the required permits.

Thailand plans to shorten visa-free stays for most foreign visitors as part of measures aimed at tackling misuse of the system and transnational crime; Bangkok Suvarnabhumi Airport, pictured

Under the current policy, visitors from more than 90 countries and territories, including the Schengen area, the US, Israel and parts of South America, are permitted to enter Thailand without a visa for up to 60 days.

Thailand’s cabinet has now approved plans to shorten the visa-free period, according to tourism minister Surasak Phancharoenworakul. The revised duration will vary depending on nationality, with many travellers expected to receive stays of up to 30 days, while some may be limited to 15 days.

Officials said visitors would still be able to apply for a one-time extension through immigration offices, subject to approval and justification for a longer stay.

The government said the move forms part of broader measures targeting transnational crime and misuse of the visa system, rather than focusing on any particular nationality.

Government spokesperson Rachada Dhanadirek said tourism continued to provide economic benefits, but acknowledged that the existing arrangement had been exploited by some individuals.

Thailand previously capped visa-free stays at 30 days before extending the period to 60 days in July 2024 to support tourism recovery and economic activity.

The Thai government expects approximately 33.5 million international visitors in 2026, compared with nearly 33 million last year.

New Australian platform connects users with local experiences

0

An Australian media platform focused on creator-led discovery is set to launch a new app aimed at connecting users with local businesses and experiences.

Developed by The West Group, the platform combines geolocation technology with creator content to help users discover travel, food and cultural experiences based on their location or planned visits. The app is scheduled to launch in New South Wales on May 26, 2026.

Exploring neighbourhood experiences is central to the new creator-led discovery platform launching in Australia

The platform brings together content creators, businesses and communities, offering a discovery model built around curated, location-based content. Businesses are featured through creator-led posts mapped to specific areas, allowing users to explore experiences in real time or plan ahead.

West has onboarded more than 480 creators as “West Ambassadors”, with a combined reach of over nine million users. More than 1,500 businesses are already featured on the platform, with additional partners expected to join following the launch.

The platform does not include ratings or reviews, instead focusing on curated content designed to highlight local experiences. The model is intended to provide an alternative approach to how users discover destinations, particularly at a neighbourhood level.

Ahead of launch, West has built a pipeline of businesses and partners, including collaboration with local councils and brands, as well as a consumer waitlist of more than 11,000 users.

“West was built because great local businesses deserve to be found beyond the 72-hour life of a social post,” said Dean Boone, founder, The West Group. “When a content creator, a local or a visitor shares somewhere they’ve discovered, that recommendation reaches the right people in the right place and keeps working long after it was first posted in the West app.”

Bhaya Cruises returns with annual Clean The Bay initiative in Halong Bay

0

Bhaya Cruises will hold the ninth edition of its annual Clean The Bay environmental initiative on May 28, 2026, in Halong Bay. The Green Promise – For the Bay We Love programme continues the cruise operator’s long-running sustainability efforts within the UNESCO World Heritage destination.

First introduced in 2017, the initiative brings together travel partners, volunteers, NGOs, local communities and travellers to support marine conservation and environmental awareness in the bay. Over the years, the programme has developed into a collaborative platform focused on preserving the ecological health of one of Vietnam’s most visited natural attractions.

Bhaya Cruises’ annual Clean The Bay programme returns to Halong Bay with conservation and sustainability activities on May 28

This year’s activities will take place aboard Au Co Cruise and include kayaking and tender boat clean-up sessions, waste sorting and environmental impact recording, alongside awareness activities centred on responsible tourism and ocean conservation.

The programme will conclude with a sunset gathering featuring music and refreshments to mark the collective efforts made throughout the day.

Bhaya Cruises said the initiative forms part of its broader commitment to integrating sustainable practices across operations while encouraging greater environmental awareness within the tourism sector.

As interest in responsible travel continues to grow, the company aims to support greater participation from both industry stakeholders and travellers in conservation-focused activities linked to Halong Bay.

Clean the Bay is more than an annual event for us, it represents a long-term commitment to safeguarding the natural heritage of Halong Bay,” said Tran Thanh Nam, CEO of Bhaya Cruises. “Through this initiative, we hope to inspire both travellers and industry partners to take meaningful action and recognise that even the smallest efforts can contribute to preserving the bay for generations to come. Sustainability must remain at the heart of how we travel, operate, and engage with the environment.”

Agoda introduces single checkout for flights, hotels and activities

0

Agoda has launched a new multi-product booking engine that enables travellers to book flights, accommodation and activities in a single transaction.

The update allows users to plan and complete entire trips in one flow, removing the need for separate bookings across different travel components. All bookings are consolidated within the My Trips section of the platform, where travellers can manage and organise their itineraries.

Agoda introduces a single booking flow that combines flights, hotels and activities in one transaction

The system integrates multiple suppliers into a single workflow, handling payment processing, fraud checks and inventory confirmation behind the scenes. The aim is to simplify the booking process with one checkout and a unified confirmation.

The feature is designed to operate across Agoda’s global network, adapting to different supplier requirements while maintaining a consistent user experience across markets.

Agoda currently offers access to more than six million properties, 130,000 flight routes and 300,000 activities through its platform.

“Travellers want simplicity and convenience. They shouldn’t need to manage separate bookings, payment processes, and confirmations. By bringing flights, accommodation, and activities into a single booking flow, we’re making it easier to plan and manage trips from start to finish, while handling the complexity behind the scenes,” said Idan Zalzberg, chief technology officer, Agoda.

Club Med Bintan refreshes resort with family-focused upgrades

0

Club Med Bintan is introducing a series of enhancements across the resort, with upgrades rolling out progressively through 2026. The updates include new family spaces, refreshed dining concepts, renovated accommodation and expanded leisure facilities.

Located on Bintan Island, the resort’s changes reflect a shift towards more flexible, experience-led travel, with a focus on shared activities and unstructured time for families.

Club Med Bintan introduces new family-focused spaces and upgrades across the resort, with enhancements rolling out through 2026

A key addition is the introduction of Asia’s first Amazing Family! Hub, scheduled to open in July 2026. The 300m² space will include an indoor playground, activity areas, games and lounge spaces, designed to support family interaction alongside independent play.

New leisure features include a splash pad for younger guests and pickleball courts, adding to the range of activities available across the resort.

Dining spaces have also been updated to reflect more flexible usage throughout the day. The Panorama Coffee Shop offers a casual setting from morning to evening, while the Terrace Gourmet Club transitions from daytime dining to an evening concept. A new restaurant, The Grill, is expected to open later in 2026.

Accommodation upgrades are being introduced across all 308 guestrooms, with redesigned interiors drawing on coastal influences. New family-themed rooms include separate spaces for children and adults, alongside updated amenities tailored for younger guests.

“At Club Med, we have spent more than 75 years understanding what truly makes family holidays memorable – not simply through facilities, but through the way experiences unfold naturally throughout a stay,” said Olivier Monceau, general manager for Club Med Singapore and Malaysia.

“The transformation of Club Med Bintan reflects this philosophy. Every enhancement has been thoughtfully designed to support the rhythm of modern family travel – creating more opportunities for connection, spontaneity and genuine downtime… so holidays feel more effortless, balanced and meaningful for today’s families.”

Frasers House Singapore joins Marriott Bonvoy staycation campaign

0

Frasers House, a Luxury Collection Hotel, Singapore has joined Marriott Bonvoy’s Singapore campaign, The Never-Ending Staycation, featuring a series of Instagram giveaways and curated guest experiences.

The campaign includes a short-form video series highlighting everyday reasons for staycations, from taking a break from routine to marking personal occasions. The content presents a range of local scenarios reflecting how urban travellers engage with hotel stays.

Frasers House Singapore introduces staycation giveaways and dining experiences as part of Marriott Bonvoy’s Singapore campaign

As part of the activation, Frasers House is offering an Instagram giveaway with 30 winners. Fifteen winners will receive a two-night staycation, while 15 will be awarded dining experiences across the hotel’s venues: The Lobby Lounge, Man Fu Yuan and LUCE. Dining prizes include afternoon tea, dim sum brunch and buffet experiences.

The giveaway runs from now to May 31, 2026. Participants are required to follow the hotel’s Instagram account, tag two users and submit a comment on the campaign post.

In addition, the hotel has introduced a two-night staycation package including daily breakfast for two and a set dinner at selected dining venues. Early check-in and late check-out are included, alongside dining privileges for up to two children under 12 when accompanied by a paying adult.

During June 2026, Marriott Bonvoy members who dine at the hotel’s outlets and pay with Visa cards will be eligible for a lucky draw to win tickets to the FIFA World Cup 2026.

For more information, visit Frasers House.

Oliver Schwartz leads as GM at Parmelia Hilton Perth

0

Parmelia Hilton Perth has appointed Oliver Schwartz as general manager, leading the property into its next phase.

He joins from DoubleTree by Hilton Melbourne Flinders Street, where he was hotel manager.

With 17 years of experience, he has held senior roles with Hilton in Beijing and across luxury hotels in London, spanning both operational and commercial leadership.

voco Amritsar appoints new leadership team

0

voco Amritsar has appointed Sunit Rana as director of sales and Roshan as director of finance and business support, leading its commercial and financial strategy.

Rana brings 19 years of experience across brands including IHG Hotels & Resorts, The Leela Palaces Hotels and Resorts, Radisson Hotel Group and Hyatt Hotels Corporation. Roshan joins from IHCL Goa and has previously worked with Hilton and Marriott International.

From left: Sunit Rana, Roshan and Shivendra Singh

The hotel has also appointed Shivendra Singh as director of human resources, overseeing people strategy and talent development.

Other leadership appointments include Saurabh Singh as executive housekeeper, Narendra Yadav as chief engineer, Radhika Chhetri as front office manager and Faizan Malik as security manager.

Fuel shocks reshape airline economics

0

Given your expertise in aviation finance, how severe is the threat to the industry’s structural integrity right now?
It’s important to distinguish between the challenges that the airlines are having and also the suppliers, including the lessors. Unfortunately, from a cost perspective, it’s the airlines who are the most directly impacted in this environment. The suppliers, be they the manufacturers, the MROs, the aftermarket providers, or the lessors – are one separate move away. The lessors have negotiated very long-term lease contracts with “hell or high water” restrictions that aren’t easily terminated, irrespective of what happens in the market, so the lessors are much more protected than the airlines.

Let’s talk about flight cancellations. Is tracking airline schedule data not so reliable now that the airlines are making changes to their schedules so quickly?
Yes. It’s a dynamic environment; airlines are shifting the schedules they’re publishing and also what they actually fly, so it’s hard to look at a schedule change and to infer or conclude something. Schedules are useful because they are forward-looking, but it’s also crucial to track what’s happening on the ground. Flight tracking data products like Flightradar24 or FlightAware help monitor how many hours planes are actually flying; if they are parked up or if airlines are scaling back on utilisation.

Also, commercial products that track exactly where the aircraft moves from and to, and on which dates, are more reliable information sources.

In some of the press, you’ll see talks about flight cancellations and discussions around capacity reductions. It’s important to distinguish between those two. You might have a shorthaul flight within Thailand cancelled, but that’s not what we think of as system capacity, which is defined by the Available Seat Kilometres (ASK) metric and more heavily influenced by longhaul flight cancellations. Some flights routing around the Middle East or changing flight plans can change the ASKs as well. Headline numbers of cancellations and capacity changes don’t always correlate, so it takes a nuanced analyst or reporter to unpack that.

You fly often, so as a passenger, what are you looking out for when you book now?
Like all businesses, airlines at certain times have ceased operations and gone out of business. Being in the industry, it’s something that I track and monitor closely. As a consumer, you need to think about the viability of airlines. When certain airlines are teetering on the viability of continued operations one can consider the various insurance products that can provide relief, or refundable fares that afford more flexibility. While most airlines will weather this storm as they have other pressures on the industry, certain carriers aren’t as well-positioned, so the consumer needs to be a little bit more cautious and careful.

How is this sudden unreliability in airline schedules and capacity directly impacting aircraft leasing agreements and investor confidence?
We’re still seeing a significant amount of investor confidence in the aircraft leasing sector. One potential indicator is the publicly listed aircraft lessors, of which there’s a few. The largest lessor is a company called AerCap; their share price is up year-to-date, signalling that there’s still confidence in the sector from the public markets. In the private markets, there are a number of M&A processes still happening, which means the investors aren’t hitting pause and there’s still money to be deployed.

The investors are taking a long-term view on the attractiveness of air travel and aircraft leasing as being essential to supporting those airlines. So, some investors will look through the short-term turbulence. Even at the transaction level, lessors are buying and selling aircraft with the leases attached to them, and we still see trading volumes, so the investor confidence is there, although the risks have changed from what they were three months ago.

With the dual threat of the jet fuel crunch and war in Iran, how are lessors and operators factoring these into their mid-term planning?
We’re still in the near-term approach because it’s only been a couple of months since the conflict began and the fuel price has increased. But I think there will be a tendency to fly the older aircraft less, because they burn more fuel and the economic differential between those new generation aircraft and the current generation aircraft is changing a lot. Some of the big airlines like Lufthansa, for example, have early-retired some of their older aircraft – 747s, A340s – the four-engine gas guzzlers. That’s the tendency if the fuel prices continue to stay high.

But that’s actually good for sustainable aviation, isn’t it? Will it make that happen faster?
Yes, it should accelerate for sure, but it also would be a result of less demand because the supply of new aircraft coming into the system isn’t going to be any greater. Airbus and Boeing are maxed out at their current production levels. Yes, airlines may take out the aircraft, but it’ll just mean less flying for now if they take out the least fuel-efficient aircraft first.

Are we entering an era where only well-capitalised airlines can survive fuel shocks?
There are a large number of different airline business models, and some airlines in certain environments have done very well with having fuel-efficient aircraft, or the newest and youngest aircraft.

If I go back 15 years ago, we had an environment of high fuel prices. That’s when Airbus and Boeing came to the market and said they’re “going to re-engine these older planes and come to the market with the neo and the Max aircraft”. Once they made those announcements, shortly thereafter, fuel prices declined – and they’ve been fairly moderate since that time. The value proposition of those aircraft with new technology lessened because the fuel prices had also come down. We’re now in an environment where fuel prices have increased quite significantly, so the value proposition of those new aircraft comes back to the foreground. They become very valuable assets relative to older technology. If fuel prices are sustained at this level, you’ll probably see those new aircraft retaining their values well.

The market consistently adapts to these cycles, but rapid transitions in fuel prices inevitably cause short-term distress because it takes time for the market to adjust.

Okay, so who’s folding? Is it airlines with weak credit, and is the era of low-cost carriers (LCCs) over?
Ryanair – based in Ireland and operating all throughout Europe – is one of the most profitable airlines. It’s an ultra-low-cost carrier with a very successful business model. So we can’t say that the LCC model is over or broken. Those carriers serve a very valuable market. It’s simply challenging when dynamics change very quickly and those carriers have to adjust. In terms of the winners and the losers here, we need to look at how much an airline is hedged on fuel prices along with the mix of traffic they carry.

Airlines that have hedged their fuel costs should be better positioned to weather the storm. Frequently, but not exclusively, the larger flag carriers and full-service carriers, some of which are state-owned, have had the balance sheet strength to effectively hedge. These airlines are also targeting the higher-end customer who is less price-sensitive, where the demand elasticity is lower, and so should be able to better pass on increased fuel costs through higher airfares without as much impact on demand.

An LCC that is not hedged, doesn’t have a great balance sheet and is serving a more price-sensitive market tier will be more impacted.

From a financing and leasing perspective, what’s the worst case scenario for the aviation market if these shortages persist through the summer?
The industry has, for as long as it’s existed, gone through cycles and waves of challenges. The Covid-19 pandemic impacted the aviation market more than any other downturn because traffic demand fell so substantially. What we have here is a supply shock to the system. Demand is still there, so it’s a very different kind of environment. Covid was very much a worst-case scenario. It’s hard to see that repeated.

We’ve already gone through rising fuel prices in the past; right now the airlines are on a spectrum of being really strong, well-capitalised, or able to withstand some short-term changes.

There are some airlines who have already been teetering on the edge. It will be very challenging for them if fuel prices are sustained for the long term. For other airlines, physical fuel availability would represent another concern altogether.

Are you seeing an influx of new players or individuals who are wanting to enter the aircraft trading market just because there’s a lot of fluctuation right now?
There continues to be investor interest in the sector, but since the market isn’t distressed, there isn’t a wave of new distressed investor capital that is coming into the market. In past crises and downturns, there has been new capital entering the market. It’s still pretty early in the crisis, and there’s no shortage of liquidity or capital at the moment.

It’s been three months since the conflict began, so what would you count as a medium term?
The summer season for the northern hemisphere carriers is always a very strong season because schools are on holidays and there’s much more demand. It’ll be interesting to see how the airlines come through the summer season, and then how they manage in the fall when demand naturally falls back a bit. Traditionally, in the northern hemisphere, carriers make most of their profit in the summer season, and they might break even or even incur losses in the winter season.

We’re coming into an environment where families have already booked their holidays and vacations, so the demand has been there. Hopefully there’s a resolution by the fall; a key point to watch is what happens with forward bookings at the end of the fall season.