Frasers Hospitality is accelerating its regional expansion, with 18 new properties set to join its portfolio by 2028.
The pipeline is anchored by the flagship Fraser Suites Bangkok, scheduled to debut in December 2026. Occupying the top 10 floors of a 45-storey tower within the One Bangkok integrated district, the property will also mark a brand refresh focused on experience-led programming and the introduction of a new wellness concept in 2H2026.
When asked to define the wellness concept during a media lunch on April 2, Frasers Hospitality COO Chew Hang Song explained: “We feel that there’s a lot more we can do to integrate wellness into the day-to-day living for our residents. The whole idea is to help our residents build wellness habits into their daily routines.”
As part of this rollout, the company is exploring the introduction of infrared saunas, red light therapy, and meditation or breathing exercises at Fraser Suites Bangkok. Chew added that guests can expect to see these offerings replicated across other Frasers properties.
Beyond Bangkok, key regional developments include the 401-residence Fraser Residence Hinode City in Hanoi, and two properties in Malaysia slated to open by the end of 2026 – the 248-room Capri by Fraser, Penang, and the 283-unit Fraser Residence Putrajaya.
In North Asia, Frasers is expanding its Modena by Fraser brand into Chengdu (3Q2026) and Dalian (3Q2027), alongside the 117-unit Fraser Residence Wuzhen (4Q2026). In Japan, the 120-apartment Fraser Place Roppongi Tokyo is expected to open in 3Q2026.
The pipeline reflects a balanced geographic spread, with 36 per cent of upcoming projects in China and Japan, and 58 per cent in South-east Asia.
Addressing geopolitical headwinds such as fuel shortages and a dip in Middle Eastern travellers, Chew remained bullish: “We are pretty optimistic about the growth potential in Asia-Pacific, even with geopolitics (in play). It is because the region is considered a relatively safe and stable to live and do business.”
Driven by strong regional brand recognition, Singapore and China remain the group’s top source markets. According to Chew, this “intra-travelling demand alone” is set to be a major revenue driver for Frasers Hospitality in 2026.
