BWH Hotels continues to expand its Asia-Pacific footprint across Japan, Australia, and Vietnam, following a series of signings held at Carlton Hotel Bangkok Sukhumvit on March 25.
The proceedings began with the finalisation of an Area Development Agreement with DHP Hospitality Co., a partnership established to accelerate the brand’s growth across Japan’s primary urban and leisure destinations.
As for Australia, the group marked a milestone with the signing of The Peninsula Riverside Perth. Joining the WorldHotels Distinctive collection, the property represents the brand’s entry into Western Australia. Simultaneously, the group strengthened its Queensland portfolio through a new agreement for the Best Western Hervey Bay Hotel and Suites, marking the third collaboration in 2025 between BWH Hotels and Seaforth Corp’s Linda and James Anastasiades.
The group’s expansion is further intensified in Vietnam with a triple-signing in Hoi An through a partnership with Fanae Group. This development will include the 105-key WorldHotels An Astoria Hoi An – the first WorldHotels Crafted Collection in the region –alongside the 310-room and 100-villa Best Western Premier An Ocean Wellness Hoi An, and 114-key Best Western Plus An Heritage Hoi An.
The signing ceremony concluded with the introduction of a major residential project in Ho Chi Minh City. Developed in partnership with Phat Dat Real Estate Development Corporation, the Lusso Saigon WorldHotels Residences will feature 1,136 residences, and is set to open in October 2026. Envisioned as a “vertical resort”, the project is designed to incorporate commercial, healthcare, and wellness facilities, including a sky pool, to meet the rising demand for premium branded living in Vietnam.
BWH Hotels’ president and CEO, Larry Cuculic, told TTG Asia that the Lusso Saigon WorldHotels Residences is “not just huge, but it’s magnificent in what it seeks to accomplish… it’s meant for people who want to stay there – a secondary home for vacation”.
This signing builds on a growing residential pipeline in Vietnam, including the Noble Crystal Tay Ho WorldHotels Residences in Hanoi – the brand’s 2024 Asia-Pacific debut – and the mid-2025 signing of Essensia Sky and Parkway Saigon WorldHotels Residences in Ho Chi Minh City. Both projects are currently under construction, with the Hanoi property slated for a January 2027 opening.
