Agoda has entered a partnership with South Korea’s Gangwon State aimed at strengthening the region’s position as an international travel destination.
The two-year memorandum of understanding took effect following a meeting in Wonju between Gangwon governor Kim Jin-tae and Agoda chief commercial officer Damien Pfirsch. Under the agreement, Agoda will support destination marketing efforts and provide data insights to help promote the region to global travellers.
The collaboration will focus on using Agoda’s market data and digital marketing capabilities to support tourism development and improve the region’s visibility across international markets.
South Korea remains a key market for Agoda, with the company offering localised services including Korean-language customer support, integration with local mapping services and domestic payment options.
Gangwon is known for its seasonal attractions, drawing visitors throughout the year. In winter, ski resorts and snow festivals are key attractions, while in summer the region offers mountain landscapes and riverside activities. The area also features coastal destinations, local markets and cultural sites linked to Korea’s rural heritage.
The region benefits from transport connections to Seoul and has seen growth in accommodation options, including boutique hotels.
Kim commented: “By connecting the private sector’s global capabilities with Gangwon’s tourism assets, I expect this partnership with Agoda to further strengthen Gangwon’s tourism competitiveness.”
“Gangwon State offers tourists from around the globe remarkable variety across all seasons – from world-class ski resorts in Pyeongchang to national parks and beaches,” added Pfirsch. “Through our work together, Agoda will showcase Gangwon’s year-round appeal to international travellers.”
