The Standard, Hua Hin and The Standard, Pattaya Na Jomtien are positioning themselves as playful wellness hotels to attract a growing community of health-conscious travellers who blend fitness and exploration in their travel itinerary.
Napawan Sangtongchay, director of sales at The Standard, Pattaya Na Jomtien, said the heightened focus on playful wellness complements The Standard brand’s well-known party central reputation, yet allows the two Thai properties to reach a segment of travellers who enjoy both entertainment and healthy pursuits.
Sukanya Viriyathanaporn, commercial director at The Standard, Hua Hin, said wellness programmes at both properties are designed to offer an element of fun, such as family yoga, sunrise/sunset runs with pets, sound healing on the pool, and DIY mud spa where guests could choose different essential oil-infused mud that best reflected their mood of the day.
Besides the playful wellness positioning, both Napawan and Sukanya noted that their hotels are family-friendly.
The Standard, Pattaya Na Jomtien’s location in a quieter section of Pattaya’s Jomtien beach endears it to families seeking peaceful retreats lasting two weeks or a month.
Meanwhile, The Standard, Hua Hin rides on the destination’s positive reputation as the favoured family retreat for members of the Thai royal family. At the hotel, families can opt for a VIP Kids arrival experience that includes complimentary welcome cookies, welcome amenity, My Big Beach Holiday activity book, and playtime at The Play Roof. Children under six can also dine for free on selections from the kid’s menu.
