RedDoorz is accelerating expansion in Indonesia, with plans to add 100 to 150 company-operated hotels by 2027. The company currently manages around 100 company-operated properties in Indonesia, following a pilot in 2025, and operates approximately 4,300 partner properties across Indonesia and the Philippines.
It aims to reach 4,700 properties by the end of 2026. In Indonesia alone, RedDoorz properties are present in more than 300 cities.
The expansion of the company-operated model is intended to strengthen operational control and deliver more consistent guest experiences. New properties will operate under the RedDoorz, Sans and Urbanview brands. Sans targets the economy lifestyle segment, while Urbanview focuses on affordable urban accommodation. Both brands were introduced in 2020 as part of the group’s multi-brand strategy.
To support the growing portfolio, RedDoorz is implementing AI-driven systems across its company-operated hotels. The company has introduced RedPilot, an in-house AI tool designed to assist hotel managers with pricing, operational oversight and performance monitoring. The system provides real-time insights to support decision-making and improve efficiency, with deployment planned across all company-operated properties in the coming months.
Amit Saberwal, founder and CEO, RedDoorz, said: “By expanding our portfolio of company-operated properties, we gain deeper operational control, which allows us to deliver consistent guest experiences while improving unit-level economics for the business. Technology, particularly AI, will play a critical role in enabling this scale – helping us maintain quality, optimise operations, and drive profitability across a large and geographically diverse network.”
Effi Setiawati, owner of RedDoorz Syariah Plus @ Wisma Bougenville Karawaci, Tangerang, added: “As an individual owner, it is difficult to build this level of operational and technological capability on our own. RedDoorz’s technology-led approach gives us confidence that the hotel is being managed professionally and efficiently, while allowing us to focus on the long-term value of the asset rather than daily operations.”
