Agoda, through its strategic partnerships arm Rocket Travel by Agoda, has partnered with China Airlines to launch StayMiles, a dedicated hotel booking platform for the carrier’s loyalty members.
Rocket Travel by Agoda specialises in powering white-label hotel booking platforms for airlines and travel brands, enabling loyalty integration and ancillary revenue generation. The company will serve as China Airlines’ exclusive digital travel partner, managing the platform from search and booking to customer service.
StayMiles enables China Airlines customers to book hotels worldwide while earning and redeeming miles through a single integrated system. Members can redeem hotel stays starting from 1,000 miles using a flexible payment slider that allows a combination of miles and cash. Customers can also earn up to 10,000 miles per night on eligible stays, expanding mileage accrual beyond flight purchases and supporting broader engagement with the airline’s loyalty programme.
Through the platform, China Airlines members gain access to more than 600,000 properties globally, covering key markets including Taiwan, North and Southeast Asia, North America, Canada and Europe.
The launch reflects continued integration between airline loyalty programmes and accommodation platforms, as carriers seek to extend reward earning and redemption opportunities beyond core air services. By incorporating hotel bookings into its mileage ecosystem, China Airlines aims to strengthen loyalty engagement and provide additional value across the travel journey.
Damien Pfirsch, chief commercial officer and head of Rocket Travel by Agoda, said:
“This partnership with China Airlines marks an exciting milestone especially as travel loyalty evolves into more integrated and rewarding experiences. Our tailored solutions empower members to earn and redeem miles effortlessly within a seamless booking environment.”
