The global pet industry is projected to value US$500 billion in four years’ time, and pet travel would make up between US$2 billion and US$3 billion. There are ample opportunities for travel and tourism businesses to carve out a thriving niche in pet travel, provided they all speak the same language to earn travellers’ confidence in the end-to-end journey, says Fred Barou, senior vice president for customer success management, Asia Pacific at Amadeus.
In this episode of TTG Conversations: Five Questions, Barou details the rising pet travel trend from Amadeus’ Travel Trends 2026 report, highlights what travel and tourism suppliers are now doing to be more welcoming to travellers and their pets, and reflects on improvements the travel and tourism industry can make to facilitate a smoother end-to-end journey for pets on holidays.
