RX Global has named One Rep Global as its official partner in India to lead and manage the Indian Buyer Program across its portfolio of travel events.
Under the agreement, One Rep Global will act as the primary point of contact for Indian buyers participating in RX Global’s luxury, MICE and specialist travel shows. The mandate covers flagship events including ILTM Cannes and ILTM Asia Pacific, as well as IBTM Barcelona and the International Golf Travel Market.
The partnership reflects RX Global’s continued focus on India as a key outbound market for luxury, experiential and meetings travel. India has seen sustained growth in outbound travel demand, with increasing participation from beyond the traditional metro cities.
One Rep Global will work with RX Global to identify and engage senior decision-makers from across India, supporting buyer recruitment, targeted matchmaking and market development. The initiative is designed to strengthen Indian representation across RX Global’s global event platforms while enhancing exhibitor engagement.
RX Global said India remains one of its fastest-growing source markets, with strong momentum across leisure, luxury and MICE segments. The collaboration aims to improve buyer quality and ensure consistent participation from qualified Indian travel professionals.
For One Rep Global, the appointment reinforces its role in connecting Indian travel leaders with international event platforms and expanding access to global trade networks.
Hemant Mediratta, CEO, One Rep Global, said: “India is no longer a market to watch – it is a market commanding global attention. With spending power, cultural confidence, and scale that rivals any source market worldwide, our mission is to connect RX Global’s world-class exhibitors with this nationwide opportunity.”
Rosi Viljoen, head of visitor strategy at RX Global, added: “We are pleased to partner with One Rep Global, whose deep market expertise, credibility, and strong industry relationships make them the ideal partner to lead our Indian Buyer Program.”
