Buoyed by a 20 per cent growth in Indian tourist arrivals last year, the Taiwan Tourism Administration is now looking to attract a greater number of leisure travellers to the island. At present, the corporate and MICE segments are driving travel demand from India to Taiwan.
To rebalance this mix, the Taiwan Tourism Administration is strengthening its engagement with the travel trade to grow leisure travel from the Indian market.
“Incentive travel demand from India is growing for us. Last year we welcomed an 800 pax strong Indian incentive group of Asian Paints. We are now focusing on leisure tourism through our travel trade engagements,” said Paul Shih, director, Taiwan Tourism Administration, Singapore Office. Shih was speaking to TTG Asia on the sidelines of the Taiwan mega roadshow in New Delhi, which took place on February 3.
The NTO also participated in OTM 2026 from February 5 to 7 and has planned pan-India roadshows later this year across key markets such as Kolkata, Pune and Chennai. It is also working to showcase destinations and experiences beyond Taipei to Indian travellers.
“We have much more than Taipei to offer. From mountains and forests to coastlines and temples, Taiwan presents a diverse range of tourism products and experiences. Activities such as biking and diving are also available. Over the past two years, we have hosted more than 50 Indian travel agents, media representatives and opinion leaders,” said Kuanchu Chen, chief, Taiwan Tourism Administration, International Affairs Division, while addressing participants at the New Delhi roadshow.
Taiwan recorded more than 47,000 Indian tourist arrivals last year.
“We will also be hosting a few Indian travel agents for the Taiwan Lantern Festival scheduled to take place next month. Educating travel agent partners is a key pillar of our Indian market strategy,” concluded Shih.
