Asset World Corporation (AWC) has entered into a strategic partnership with Marriott International covering developments in two of Thailand’s established beach destinations: Pattaya in Chonburi Province and Koh Samui in Surat Thani Province.
The agreement includes the signing of a new Ritz-Carlton hotel in Pattaya and the repositioning of the Sheraton Samui Resort as a Marriott-branded property. It builds on AWC and Marriott International’s existing collaboration, which includes The Ritz-Carlton Bangkok, The Riverside, agreed in 2022, and The Ritz-Carlton Phuket Resort and Spa, signed in 2023.
In Pattaya, the partnership centres on Aquatique, AWC’s integrated destination development, which will be anchored by a Ritz-Carlton hotel. The project forms part of AWC’s wider approach to destination-led development, combining hospitality with retail and leisure elements to support long-term tourism growth.
The Ritz-Carlton Pattaya is planned as a beachfront hotel within the Aquatique site, featuring 224 guest rooms and a total gross floor area of approximately 34,505m². The wider Aquatique development covers around 27-2-75 rai and is being delivered in phases. Alongside the hotel, the project will include more than 110,000m² of beachfront retail space and a large-scale water park operated by an international partner.
Located in Central Pattaya, Aquatique sits within Thailand’s Eastern Economic Corridor and benefits from planned transport infrastructure, including high-speed rail links and proximity to U-Tapao International Airport. AWC expects the project to support Pattaya’s role within Thailand’s tourism framework.
On Koh Samui, the partnership involves the repositioning of an existing beachfront resort at Chaweng Noi Beach under the Marriott Hotels brand. The project aims to respond to continued growth in international demand for the island and focuses on upgrading the existing asset to align with Marriott’s global standards.
Together, the Pattaya and Koh Samui projects form part of AWC’s strategy to work with international hotel groups to support destination development and long-term tourism value in Thailand.
Wallapa Traisorat, CEO and president of AWC, said: “Together, these two projects reflect AWC’s strategy of joining forces with Marriott International to create long-term value across economic, social, and environmental dimensions, while strengthening Thailand’s position as a global sustainable tourism destination.”
Brad Edman, market vice president – Thailand, Cambodia & Myanmar, Marriott International, added: “Our long-term partnership with AWC has become one of the defining collaborations in Thailand’s hospitality industry, spanning multiple properties and a series of our industry-leading brands. We look forward to working with our esteemed partners at AWC to bring these exciting projects to life.”
