Vietnam’s tourism industry continues to perform well, welcoming 21.2 million international travellers and 137 million domestic tourists in 2025, generating US$39 billion in total spending.
Speaking at the ASEAN Tourism Forum 2026, Nguyen Quy Phuong, director of tourism marketing and international relations at the Viet Nam National Authority of Tourism, identified China (5.3 million), South Korea (4.3 million), and Taiwan (1.3 million) as the top three inbound markets.
In 2026, Vietnam will continue to expand its e-visa facilities and provide visa exemptions. In addition, Gia Lai province will host the Vietnam National Tourism Year 2026, a major platform to showcase the province’s natural landmarks to both domestic and global audiences.
New tourism products, such as the Hanoi Five Gates heritage train, have also been developed. The service offers a 40-minute journey from Hanoi Station to Tu Son in Bac Ninh province for up to 300 passengers. During the trip, travellers can experience live folk performances, traditional crafts, and local delicacies.
Additionally, upgrades to Phu Quoc and Gia Binh airports are also being fast-tracked ahead of the Asia-Pacific Economic Cooperation summits in 2027.
