PATA has entered into a partnership agreement with the Phuket Hotels Association (PHA), a non-profit organisation representing hotels across Phuket in southern Thailand.
Signed by PATA CEO Noor Ahmad Hamid and PHA executive director Jayne MacDougall, the agreement establishes a mutual affiliate membership between the two organisations.
Under the partnership, PATA and PHA will support joint activities, including the mutual promotion of events and participation by speakers where appropriate. Members and representatives of both organisations will also have opportunities to connect through networking sessions and annual events, with registration support provided in accordance with the agreement.
The collaboration also includes a knowledge-sharing component. PHA will contribute selected tourism research and insights to the PATA network on a quarterly basis through member-exclusive newsletters and relevant online channels.
The agreement is intended to support collaboration on tourism-related issues relevant to Phuket and the wider region.
Noor commented: “With this partnership, we pave the path for collaborations with the Phuket Hotels Association on their mission to promote and strengthen Phuket’s standing as a destination recognised for its quality offerings and sustainable practices.”
“Formalising a partnership with PATA marks an important step in advancing shared goals around responsible tourism, regional collaboration, and innovation, strengthening long-term outcomes for Phuket and the wider region,” added MacDougall.
