Agoda and the World Wide Fund for Nature (WWF) have launched the fifth edition of Eco Deals, marking five years of collaboration focused on conservation initiatives across Asia.
The 2026 programme will maintain its highest funding commitment to date, with US$1.5 million allocated to conservation efforts in 10 Asian markets.
The launch coincides with the signing of a new five-year memorandum of understanding (MoU) between Agoda and WWF, extending their partnership to support conservation work, traveller awareness and industry engagement related to tourism in the region.
The 2026 Eco Deals programme launched on January 19, 2026 starting with a one-month campaign offering accommodation discounts of up to 20 per cent at participating properties. This will be followed by a year-round offering providing savings of up to 15 per cent until December 18, 2026. Agoda will continue to donate US$1 to WWF’s conservation programmes for every completed booking made at participating properties.
Eco Deals supports conservation initiatives linked to accommodation partners across Asia. In 2025, the programme expanded to nearly 10,000 participating properties. Since its launch in 2022, Eco Deals has raised US$2.89 million for projects including the protection of Malayan tigers in Malaysia, Asian elephants in Thailand and whale sharks in the Philippines.
Participating properties receive an Eco Deals badge and are listed on dedicated programme pages across Agoda’s platforms. Properties are also included in promotional placements within Agoda’s channels and receive a certificate upon completion of the programme.
Andrew Smith, senior vice president, supply, Agoda, shared: “The signing of a new five-year MoU with WWF is a testament to our shared vision and action for long-term conservation and industry collaboration. In the past year alone, the programme has seen participating properties grow by more than 45 per cent, with strong momentum in markets like Indonesia, the Philippines and Malaysia. But what’s most rewarding is seeing how Eco Deals has become a platform for hotels to differentiate themselves, connect with sustainability-minded travellers and contribute to meaningful conservation work across Asia.”
“Eco Deals shows how the tourism industry can actively contribute to nature-positive outcomes while creating value for travellers and destinations alike. By working across markets and a broad network of stakeholders, this partnership helps link local conservation priorities with regional coordination to protect nature today and for future generations,” added Hsieh Fu Hua, chairman, WWF-Singapore.
