The World Travel & Tourism Council (WTTC) has appointed Gloria Guevara as president and CEO. She returns to the role she previously held from 2017 to 2021.
In her new term, Guevara will lead WTTC’s work with members globally, with a focus on advocacy, member engagement and sector development.
Guevara has more than 30 years of experience across government and the public and private sectors. Her previous roles include secretary of tourism in Mexico, chief special adviser to the Saudi Arabia minister of tourism, special adviser on government affairs at the Harvard TH Chan School of Public Health, and board positions at AMEX Global Business Travel, HSBC Mexico, Playa Hotels and Resorts and Palace Company. She also played a role in coordinating public and private sector efforts during the Covid pandemic.
