PATA has extended its preferred partnership with data analytics company Euromonitor International, a provider of global business intelligence, market analysis, and consumer insights.
The collaboration aims to strengthen PATA’s ability to deliver in-depth insights into traveller behaviour, market competitiveness, and investment potential across the Asia-Pacific region.
Euromonitor International will contribute analytical articles to accompany the PATA Asia Pacific Destination Forecasts 2026–2028 reports. Each report will feature a four- to five-page article presenting data-driven global economic insights, complemented by a forecast webinar for members and industry professionals to explore the analysis and its implications.
The partnership is intended to support destinations and businesses in making evidence-based decisions, enhancing regional competitiveness, and promoting sustainable and inclusive industry growth.
PATA and Euromonitor International also plan to explore additional collaboration opportunities to deliver greater value to members and the broader tourism sector.
PATA CEO Noor Ahmad Hamid said: “The core purpose of PATA has always been to ensure that practical, expert-centric insights are accessible to members and the broader industry in the Asia-Pacific region. Partnering with Euromonitor International advances this commitment to the next level, enabling us to deliver even greater context and clarity in understanding the forces shaping travel across our region that further support strategic tourism planning.”
He added: “We are pleased to begin this collaboration with Euromonitor International. Their global market expertise complements PATA’s regional focus, and together we aim to provide a clearer view of where the industry is heading over the next few years.”
Stephen Dutton, global travel insight manager at Euromonitor, commented: “Euromonitor’s partnership with PATA will thrive the fast-growing travel market. Through this collaboration, PATA and Euromonitor will help clients navigate complex market opportunities, unlock growth potential and foster transparency through shared insight that supports a sustainable and equitable way in travel.”
